Question

To improve its inventory turnover, Amazon shares purchasing forecasts and sales information with its suppliers to ensure that the right amount of the right product arrives at the right place at the lowest possible cost. When Amazon and its suppliers work together to move a product from the source of raw materials to consumption it is an example of ____________.
a. Intensive Distribution b. channel captaining c. disintemediation d. selective distribution.

Answer 1

Answer:B. Channel captaining

Explanation:

It's the collaboration between firm's to move the product from the manufacturing points to the Consumers. The channel leader who direct the channel activities is called channel captain.