Question

Sally is interested in purchasing a DVD player and is overwhelmed by the many different models available at her local electronics store. She decides to consult a magazine devoted to reviewing the quality of home electronics. After reading a number of articles stating the pros and cons of each model, she decides on a DVD player. Sally has been persuaded to purchase this particular DVD player because of the _____ route to persuasion.

Answer 1

Answer:

central

Explanation:

In psychology, there are mainly two distinct routes to persuasion i.e, central and peripheral.

The central route to persuasion is described as a phenomenon that occurs when an individual is being persuaded by the "content" of a particular message. It is also referred to as "central route processing". It works best when an individual who delivers a fact is considered as strong.

In the question above, the given statement signifies the central route to persuasion.