Question

You are owner of a 15-person advertising agency in a major market. you've been invited to pitch the girl powerz account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. if you land the account, it will be your biggest revenue producer by far. you'll be able to staff up, move to a nicer space, and buy some decent office furniture. it also will put you, personally, in a position to make a ton of money by selling out to a larger agency some day. considering the importance of the pitch to girl powerz execs, you have decided to spearhead the pitch yourself. you announce that you will write the part of the ad plan that contains the crucial information that girl powerz execs need to know, even if they remember nothing else. this means you will write the ____ section.

Answer 1

This means you write the EXECUTIVE SUMMARY section. An executive summary is a short document or a section of a document which summarizes the points that are contained in a larger document in order to make it easier for readers to become acquainted with a large volume of information without having to read the whole document. Because this type of document is usually prepared for business executives is it also called MANAGEMENT SUMMARY.