There could be many challenges marketers can face when attempting to use differentiated marketing for different cultures and ethnicity. Each and every culture has its own norms, value, ethics, rituals and language which is different from other culture. Markets when going for the differentiated offerings then they must take care of those differences as well. For example, in Saudi Arab, you can't put female pictures on your packaging. Beef burgers can't be sold in India, which was done by McDonald's and they had to face quite strong resistance. Therefore, when marketers go for the differentiated marketing in different cultures, they must be aware of the norms and values of that culture.

3 0

4 years ago

Assume a firm faces these costs: total cost of capital $4,000; price paid for labor = $20 per labor unit; and price paid for raw

insens350 [35]

Answer:

A) total cost = (200 labor hours x $20) + (500 units of raw materials x $8) + $4,000 cost of capital = $12,000

average total cost per unit = $12,000 / 2,000 units = $6 per unit

B) new total cost = (100 labor hours x $20) + (500 units of raw materials x $8) + $4,000 cost of capital = $2,000 + $4,000 + $4,000 = $10,000

average total cost per unit = $10,000 / 3,000 units = $3.33 per unit

C) When process innovation occurs, total productivity and efficiency increase, decreasing the average cost per unit. In this case the total cos decrease, but even if total costs do not decrease, higher efficiency and productivity can be achieved by production more units at the same total costs. Process innovations, usually related to new technologies, are responsible for the greatest increases in productivity and efficiency which result in higher economic output and growth.

7 0

4 years ago

In order to vote in Texas, you must meet which of the following requirements?

vitfil [10]

Answer:

I think letter A is the right answer

7 0

3 years ago

For the coming year, Belton Company estimates fixed costs of $60,000, the unit variable cost of $25, and the unit selling price

NeTakaya

Answer:

1. Break even point in units = 2,400 units

2. Sales required = 6,400 units

3. Operating income = $140,000

Explanation:

Given:

Fixed costs = $60,000

Variable cost =$25 per unit

Selling price = $50 per unit

Computation:

1. Break-even point in units of sales.

Contribution per unit = sales - VC

Contribution per unit = $50 - $25

Contribution per unit = $25

Break even point in units = Fixed costs / Contribution per unit

Break even point in units = $60,000 / $25

Break even point in units = 2400 units

2. Unit sales required to realize operating income = $100,000

Sales required = (Fixed costs + Operating income) / Contribution per unit

Sales required = ($60,000 + $100,000) / $25

Sales required = 6400 units

3. Operating income if sales total = $400,000

Contribution margin = [$25/ $50]100 = 50%

Operating income = Contribution margin - Fixed costs

Operating income = ($400,000 × 50%) - $60,000

Operating income = $140,000

5 0

3 years ago