Competitive advantages of apple were;
Apple preferred Horizontal and vertical integration around its products instead of licensing it or making it open market or sharing the technology.
Easy to use- they focused on ease of operation and simple user interface.
Facility of plug and play so that non-technical users do not face any issues.
Uniqueness and innovation in enhancing consumer's digital life for example- Digital Hub- an advantage for consumers who were becoming entrenched in a digital lifestyle, using digital cameras, portable music players and digital camcorders and mobile phones.
Investment in R&D brought the key competitive advantage to apple.
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In 1884, a bacteriologist named Christian Gram created a test that could determine if a bacterium had a thick, mesh-like membrane called peptidoglycan. Bacteria with thick peptidoglycan are called gram positive. If the peptidoglycan layer is thin, it's classified as gram negative.
