The answers are:
- Magazine- direct selling potential, few valid measurement techniques.
- Outdoor - lack of flexibility ,segmentation potential.
- Direct Mail- short life, topic ads
- Television- clutter ,high prestige
- Radio - poor image ,high information potential
- Internet and Interactive Media - high frequency, fleeting messages
- Newspapers- high repetition, local restrictions.
We all understand that mass conversation is a system of sharing messages to a large range of audiences via a variety of eras at a time. And some kinds of the era used to unfold messages is the media. facts. Sending and sharing facts is the primary function of media.
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Pros and Cons of Various Media
Media most commonly used for IMC Include mass media (broadcast media such as T.V. and radio; and print such as newspapers and
magazines), outdoor media, direct mail, and Internet and Interactive media.
One of the most basic elements in this process is the matching of media to markets. Each medium has its own characteristics that
make It better or worse for attaining specific objectives. Various media options must be analyzed for each situation.
Match the medium with its characteristics.
Medium
Characteristics
Magazines
High repetition: Local restrictions
butdoo
High frequency: Fleeting message
Poor image: High information content
Direct Mai
Clutter. High prestige
Direct selling potential; Few valid measurements
Television
Radic
techniques
Short life: Topical ads
Lack of flexibility: Segmentation potential
interactive Med
Newspapers
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