Question

Shopping situations can influence purchases. brenda was planning a small dinner party, and had gone to a new specialty food store with coupons she'd found in the food section of the paper. at the store she also found a buy-one-get-one-free deal and a free gift with the purchase of a particular dessert. she altered the menu as a result of the _____________ and ended up spending less than she'd planned.

Answer 1

Brenda, who was planning a small dinner party and she found at the store a buy-one-get-one-free deal and a free gift with the purchase of a particular dessert, altered the menu as a result of the in-store promotion and ended up spending less than she'd planned. This shows that shopping situations can influence purchases, In this case, promotions in stores can influence purchase decisions.