Desire-based advertising is used to drive people to purchase items based on a desire for it. An example for desire-based advertising is to draw people in to a store based on a sale of an item that they desire. A fear-based advertisment can be for insurance. They advertise against the "what ifs" and "what could happen" if you do not hold car insurance and end up needing it.
Answer:
B) demographic
Explanation:
Demographic segmentation refers to defining (or segmenting) a specific target market based on demographic variables such as gender, age, income, family status, marital status, education, ethnicity, religion, etc.
Since the Alabama Board of Tourism showed "traditional" families, it is obviously targeting families with their adds, and family status is one of the demographic variables.
Answer:
The $400,000 should be a result of the acquisition of the in-process research and development activities
Explanation:
Intangible Assets: The intangible assets are those assets that cannot be seen or even touched. It is not tangible in nature
The example is goodwill, and intellectual properties like - patents, copyrights, trademarks, etc.
The recording of the intangible assets based on the fair market value i.e $400,000 instead of associated costs.
Answer: 200 units
Explanation:
Beginning inventory 80 units.
Company Purchases <u>480 units</u>
Total 560 units
Sales <u>(360 units)</u>
Ending Inventory 200 units
200 units remain in Ending inventory.
Answer: Fundamental attributional error.
Explanation:
Frank is making a fundamental attributional error when judging the cause of Anna's inability to meet sales target. Frank is blaming her failure based on her character rather than on the real reason which is the attractive sales offer of their competitors. Fundamental attributional error is an error which arises from judging a person's action based on their character without considering other possible external causes.