Angie, the manager of a food store, is trying to come up with ways of increasing sales of items with high profit margins. She de
cides that she is going to embed, in the music playing in the store, subliminal messages to buy certain items. What do you predict will happen to the sales of the items that are subliminally advertised?
Answer: There will be no real change in the sales of those subliminally advertised items.
Explanation:
Contrary to what many believe, the notion that subliminal advertising can force people to do something against their will is only a myth. Research has proved that subliminal advertisement and similar stimuli meant to influence people outside awareness may have some influence, but not a strong one. To be effective, subliminal stimuli has to appeal to existing needs and desires.
