Answer:
Wingate Company
1. Contribution Format Income Statement (segmented by divisions):
East Central West Total
Sales $ 355,000 $ 660,000 $ 520,000 $ 1,535,000
Variable Expenses 188,150 151,800 213,200 553,150
Contribution 166,850 508,200 306,800 981,850
Traceable Fixed Exp. 296,000 331,000 202,000 829,000
Non-Traceable Fixed Expenses 251,000
Net operating income/
(Loss) (129,150) 177,200 104,800 (98,150)
2a) Increasing the West Division's monthly advertising by $28,000 based on the belief that it would increase that division's sales by 16%:
East Central West Total
Sales $ 355,000 $ 660,000 $ 603,200 $ 1,618,200
Variable Expenses 188,150 151,800 213,200 553,150
Contribution 166,850 508,200 390,000 1,065,050
Traceable Fixed Exp. 296,000 331,000 230,000 857,000
Non-Traceable Fixed Expenses 251,000
Net operating income/
(Loss) (129,150) 177,200 160,000 (42,950)
2b) The net operating income will increase by $55,200, thus reducing the loss from $98,150 to $42,950.
Explanation:
Segmenting the income statement into divisions helps management to trace the loss making division as Division East. The division has a traceable fixed cost that is far above its contribution to profit. The fixed expense must be studied, otherwise the division may be up for closure.
