Leo is using INTEGRATED MARKETING COMMUNICATION. This is a type of promotional strategy that combines all the available advertising techniques in order to achieve the maximum consumers' response possible. Integrated marketing major aim is to present positive brand image of the company to the consumers in order to meet the marketing goals of the company.
In order for business writers to help readers in the quest of having them have a rapid process and grouping information in a report, they should make their articles more clearly, understandable and to put words with details for this will make the readers have better understanding and would make them process rapidly as well as grouping informations in a report.
Answer:
A. Allocate the transaction price to the performance obligations
B. Identify the contract with the customer
C. Identify the performance obligations in the contract
D. Determine the transaction price
Explanation:
On May 28, 2014, the Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) jointly issued Accounting Standards Codification (ASC) 606, regarding revenue from contracts with customers. ASC 606 provides a uniform framework for recognizing revenue from contracts with customers.
Identify the contract
Identify the contractual performance obligations
Determine the amount of consideration/price for the transaction
Allocate the determined amount of consideration/price to the contractual obligations
Recognize revenue when or as the performing party satisfies performance obligations