Question:
You grow lots of different herbs and spices on your certified organic farm, and you can think of many different people and businesses who might be interested in purchasing them. Some of your prospect ideas are obvious, whereas others are a bit of a stretch. What's the best way to segment these prospects so that you can focus on those with the greatest potential first
Options:
A. sort by personal characteristics, such as age and income level.
B. sort by customer types, such as commercial and reseller.
C. sort by customer types, such as restaurants, grocery stores, and food product manufacturers.
D. sort by end-use application, such as food preparation versus food product production
Answer:
The best choice is C) sort by customer types, such as restaurants, grocery stores, and food product manufacturers.
Explanation:
The above choice is called:
Firmographic Segmentation: This refers to focusing ones marketing efforts on Business to Business relationships. This is more beneficial because
- businesses have set standards,
- they are easy to relate with
- they already have a hub of numerous customers waiting to buy from them
- there is an assurance of consistent demand for the herbs
Cheers
It is important to find the lowest interest rate. <span>With credit cards, interest rate and APR can be used interchangeably, since there are typically no fees other than interest that are charged for borrowing money on a credit card.</span>
Answer:
Demographic segmentation.
Explanation:
Market Segmentation: Marketers tend to create segments of a whole market to identify the required market they will the push their product into. This helps in cutting marketing costs as the marketer will be focusing on specific segment not on the whole market.
- In the current case, marketer is trying to focus on <em>demographic segmentation.</em>
Demographic segmentation: In this segmentation, marketer creates segments regarding age, sex, religion, ethnicity, gender and income.
I believe that there is absolutely no reason to apply the same strategy to Muslim minorities.
First of all, the measure was unnecessary and uncalled for in 1944. Although the Supreme Court approved it, this was done out of unreasonable fear, as there was no evidence that Japanese Americans were disloyal to the United States. Despite this fact, many of them lost their homes and businesses, and saw their lives disrupted or destroyed.
In the case of Muslim minorities, this would be an even greater injustice. First of all, Muslim people do not belong to a particular country. Being a Muslim means following Islam, and persecuting them because of this is akin to forbidding the practice of their religion, which is unconstitutional. Secondly, the United States is not currently at war with a Muslim nation. Instead, it has intervened in several of these countries without a declaration of war. This means that taking action against citizens of these nations would be unethical and illegal. Finally, there is no evidence that Muslim people threaten the security of the United States in any way.
Native reservations are very different to internment camps. First of all, Native people have sovereignty over these lands, and they are able to make their own laws to a certain extent. This does not happen in internment camps, which are completely regulated by the United States. Secondly, people who live in reservations are there voluntarily, and can leave and move somewhere else if they want to do so. On the other hand, internment camps forcefully retain people against their will.
Answer:
b. CRM
Explanation:
According to my research on the different business and marketing terms used by businesses, I can say that the term being defined by the information provided within the question is CRM (Customer Relationship Management). This is a business approach that focuses on all decisions based on their customers by using data analysis about a customers history to improve business relationship.
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