Answer:
Marketing myopia
Explanation:
Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.
Answer:
The answer is: keyword analysis
Explanation:
Keyword analysis refers to the process of analyzing search phrases or specific keywords that leads visitors to a company's website, either through organic or paid search. Keyword analysis is the starting point or search marketing.
Answer:
The answer is A) Macroeconomic policy will be needed to address rising inflation.
Explanation:
Macroeconomics policy addresses key issues in the economy such as the structure, performance, behavior, and decision-making of the whole, or aggregate, economy.
The two main areas of macroeconomic research are long-term economic growth and shorter-term business cycles.
In the short term, it focuses on the way the economy performs as a whole and then analyzes how different sectors of the economy relate to one another to understand how the aggregate functions. This includes looking at variables like unemployment Inflation and how it reflect on the Gross Domestic product.
Answer: unitary price elastic
Explanation:
A good is unitary price elastic if a change in price leads to the same proportional change in quantity demanded.
The coefficient of a good with unitary elasticity is 1 .
Coefficient of elasticity = percentage change in quantity demanded / percentage change in price
= 5% / 5% = 1
I hope my answer helps you
According to your text, sales promotions such as free smples and point-of-purchase displays are designed to build. are called "Short-Term sales."
<h3>What is short term sales?</h3>
An property or stock that the seller doesn't own is sold in a short sale. The typical transaction involves an investor selling borrowed securities in expectation of a decrease in price; the seller is then obligated to deliver the same number of shares at a later date. A seller, on the other hand, holds a long position in the stock or asset.
Some characteristics of short term sales are-
- A stock that its an investor believes will lose value in the near future is sold short.
- A trader borrows shares on margin for a set length of time to complete a short sale, selling the stock when the price is attained or the period of time has passed.
- Because short sells restrict gains while amplifying losses, they are regarded as dangerous trading techniques. Additionally, they come with regulatory hazards.
- To be successful, short sales need to be timed almost perfectly.
To know more about short-term investment, here
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