Customers perceptions of what they get for what they have to give up is referred to as customer

1 answer:

4 0

I believe the answer is customer value.
Customer value would be different depending on the culture, environemnt, and the income level that they have.
For example, a broke college student wouldn't see as much value in having 100$ lunch as rich marketing agent who spent it in order to impress the client that she brought in.

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