Answer: Exact match
Explanation:
Exact match keyword is the keyword that is found on ads applications.It is used for finding the closest and most relating prospect that a advertiser is searching. Searching through exact match keyword reduces the effort of exploring numerous pages and content to find the appropriate match.
Google ads and Bing ads are the advertising applications where the advertiser can easily search content or variant through feature of exact match keyword.
Answer:
The correct answer is: Institutional advertising
Explanation:
Institutional advertising is a form of advertisement which is used to encourage or promote an organization. Such an advertisement aims to spread awareness, encourage support, create a positive impact and improve reputation of an organization and does not attempt to attempt to sell any goods and services.
<u>Therefore, the advertisements of Procter & Gamble are an example of </u><u>Institutional advertising.</u>