Question

A very tanned white businessman in Texas adopts a stereotyped Hispanic persona to help him sell used cars. He creates commercials in which he speaks in an accent, wears a sombrero and a poncho, and plays "Jarabe Tapatío," or "The Mexican Hat Dance" song in the background. What is this an example of?

Answer 1

The correct answer to this open question is the following.

Although there were no options attached, we can say the following.

This is an example of cultural appropriation.

What this businessman is doing is stereotyping Hispanic people that indeed they were like that, but 100 years ago. But bot today. Not even close.

It would be the exact same case if, in some South American country, a businessman would try to sell United States products, hiring a US citizen and making his wear clothes to look like Uncle Sam, and talking like Uncle Sam or wearing Quakers clothes and behave as colonists did during colonial America.