Question

Effective multichannel operations require an integrated crm (customer relationship management) system with a centralized customer data warehouse.
a. True
b. False

Answer 1

The answer is true. Effective multichannel processes necessitate an integrated customer relationship management system with a central customer data warehouse that hold the complete account of every customer's interaction with the retailer, notwithstanding of whether the sale happened in a store, on the internet, or on the phone.