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laila [671]
3 years ago
5

Effective multichannel operations require an integrated crm (customer relationship management) system with a centralized custome

r data warehouse.
a. True
b. False
Business
1 answer:
Rainbow [258]3 years ago
5 0

The answer is true. Effective multichannel processes necessitate an integrated customer relationship management system with a central customer data warehouse that hold the complete account of every customer's interaction with the retailer, notwithstanding of whether the sale happened in a store, on the internet, or on the phone.

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