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Naya [18.7K]
3 years ago
13

Initial step in the strategic marketing process is to begin planning by conducting a _______. business portfolio analysis. diver

sification analysis situation (SWOT) analysis market-product analysis and setting goals
Business
2 answers:
Alex17521 [72]3 years ago
7 0

<span>Initial step in the strategic marketing process is to begin planning by conducting a (SWOT) analysis. SWOT analysis, also called SWOT matrix, means the Strengths, Weaknesses, Opportunities, and Threats that summarizes the evaluation of elements for a project or business.</span>

Oksana_A [137]3 years ago
6 0

Answer:

it strategic planning.

Explanation:

i just got it right

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