#1 goal-setting #2 decision-making
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If a customer purchases Charmin bath tissue at a price that is higher but of the same quality as a generic brand, Charmin has established brand equity with the customer.
What does "brand equity" entail?
A marketing term for a brand's value is "brand equity."Consumer experiences and perceptions of the brand determine that value.Positive brand equity indicates that people value a brand.
What is a brand when multiple products are sold under the same name?
Umbrella branding, also known as family branding, is a marketing strategy in which a single brand name is used to sell two or more products that are related to one another.Companies with positive brand equity (the value of a brand in a particular market) typically employ umbrella branding.
Learn more about brand equity here:
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Answer:
$2.8 billion per year
Explanation:
Currently the amount of surplus milk in the US is really high since the demand per capita for milk has decreased by 40% in the last 50 years. Excess milk is turned into cheese since it doesn't last very long, and the current amount of surplus cheese is 1.4 billion pounds.
If yous need on average 4 pints of milk per pound of hard cheese and 2 pints per pound of soft cheese, that means that the total surplus milk production is between 2.8 and 5.6 billion pints.
If the government is going to purchase that excess milk, then it is going to need at least $2.8 billion per year.
