Question

Fournotts Corp., a sports shoe manufacturer, launched a new sports shoe.As a part of publicity, it invited its customers to try the shoes and get a feel of its features.This is an example of _________.
a. experiential marketing
b. corporate communication
c. product placement
d. sponsorship

Answer 1

Answer: (A) Experiential marketing

Explanation:

 Experiential marketing is basically provide the ability for evaluating the the personal connection in which the customer are ware about the products and the services which is provided by an organization.

This marketing techniques helps in increase the demand of the customer more personalization.

According to the given situation, the Fournotts corp. is one of the sports shoe manufacturer and for the publicity the organization invited the consumers for shoes trial and this refers to the experiential marketing strategy.

Therefore, Option (A) is correct.