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Sloan [31]
3 years ago
15

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F

needs to understand consumer buying behavior?A) customer's reactions to marketing strategy can impact the firm's successB) all customers are the same when it comes to buying behaviorC) a firm should create a marketing mix that satisfies customersD) it helps the marketer predict how consumers will respond to marketing strategiesE) the marketing concept stresses that a firm should know its customers
Business
1 answer:
svp [43]3 years ago
3 0

Answer:

Letter B. <u>All customers are the same when it comes to buying behavior.</u>

Explanation:

All alternatives, <u>except the letter B</u>, are relevant to understanding consumer buying behavior.

As Abercrombie Fitch wants to know its target audience, alternative B is not an option as it is an incorrect statement. For consumer buying behavior is influenced by their values, preferences and decisions, which varies with each individual. There are four types of consumer behavior:

  1. Complex buying behavior: Involving buying decisions for an expensive product, consumers seek through the experience of other consumers and research elements that will aid in reliability when making a high investment.
  2. Dissonance Reduction Purchasing Behavior: Occurs when consumers have difficulty determining which differences and which brand will bring them the most benefit.
  3. Habitual Purchasing Behavior: Consumers have little involvement in the buying process, as this behavior is based on routine purchases.
  4. Variety Search Behavior: Consumers buy a different product because they search for variety and not because they are not satisfied with a previously purchased product.

Therefore it is important for the company to know that there are several behaviors that influence a purchase, and that varies according to each individual's needs and preferences. It is important to conduct market segmentation research to recognize your target audience and buying motivations, and then align the marketing mix to achieve positive results.

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Austin Company uses a job order cost accounting system. At the beginning of the year, the company's executives estimated that di
almond37 [142]

Answer:

$7.50 per direct labor hour

Explanation:

Calculation for the predetermined overhead allocation rate

Using this formula

Predetermined overhead allocation rate = Factory overhead/Direct labor hours

Let plug in the formula

Predetermined overhead allocation rate = $1,500,000/200,000 hours

Predetermined overhead allocation rate = $7.50 per direct labor hour

Therefore the predetermined overhead allocation rate is $7.50 per direct labor hour

7 0
3 years ago
8.A company requires 100 pounds of plastic to meet the production needs of a small toy. It currently has 10 pounds of plastic in
olga55 [171]

Answer:

120 pounds

Explanation:

Data provided in the question:

Plastic required to meet the production needs of a small toy = 100 pounds

Current plastic inventory = 10 pounds

Desired ending inventory = 30 pounds

Now,

The plastic to be budgeted for purchasing

= Plastic required  to meet the production needs - Current plastic inventory + Desired ending inventory

= 100 pounds - 10 pounds + 30 pounds

= 120 pounds

6 0
3 years ago
How water utility company caters for their interests and what may happen if their expectations are not met.​
anastassius [24]
When I started thinking about three key stakeholders of a water utility company, it became a challenge I would never expect. Too many people are interested in it – government, unemployed people, banks, local authorities, and probably I made a wrong choice trying to make a shorter list – please note, these are only my ideas and I will try to explain them.

First, I asked myself without whom this company cannot exist. The answer is obvious: without Affected people such as households, families, and individuals. These people have an extremely high interest in receiving the supply of piped water, as well as in everything that is connected with improving the quality of this service. These people should be catered well; if the quality of the service is bad (e.g., the water is dirty, there is no water during some long periods of time, the fee is too high, etc.) – affected people might do several things, from applying to the court (and, actually, winning the case) to moving in order to change the water utility company.

The other two key stakeholders are the Government and Owners. The government is interested in improving water supply and sanitation services and is responsible for setting taxes, providing opportunities and guidance. The Government sets laws, taxes, and rules – every company must obey them and if it doesn’t, it will lose a lot of money and, probably, won’t exist for a long period of time. The water utility company plays a serious role in the daily life of hundreds and thousands of citizens, and in some cases when something goes wrong the Government can directly regulate how this company works to make sure that affected people are satisfied.

3 0
3 years ago
A company buys equipment for $48,000, expects to use it for ten years, and then sell it for $6,000. using the straight-line meth
Vesnalui [34]

Using the straight-line method, the company should report annual depreciation for the equipment of $4,200.

Given,

A company buys equipment for $48,000 expects to use it for ten years, and then sell it for $6,000

The formula to calculate annual depreciation is given below-

Annual depreciation = (Original cost - salvage value) / Estimated life(years)

Annual depreciation = ($48,000 - $6,000) / 10

Thus, annual depreciation = $4,200

A standard yearly rate at which depreciation is charged to a fixed asset is called annual depreciation. Thus, to calculated depreciation the straight-line method is used. Where you need to subtract the asset's salvage value from its cost.

To learn more about annual depreciation here:

brainly.com/question/27971176

#SPJ4

3 0
2 years ago
2. What does the cash flow statement tell you about how costs are distributed over the life span of the project?
Sedaia [141]
They tell you that over time they changed and their prices went lower
5 0
3 years ago
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