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Sloan [31]
3 years ago
15

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F

needs to understand consumer buying behavior?A) customer's reactions to marketing strategy can impact the firm's successB) all customers are the same when it comes to buying behaviorC) a firm should create a marketing mix that satisfies customersD) it helps the marketer predict how consumers will respond to marketing strategiesE) the marketing concept stresses that a firm should know its customers
Business
1 answer:
svp [43]3 years ago
3 0

Answer:

Letter B. <u>All customers are the same when it comes to buying behavior.</u>

Explanation:

All alternatives, <u>except the letter B</u>, are relevant to understanding consumer buying behavior.

As Abercrombie Fitch wants to know its target audience, alternative B is not an option as it is an incorrect statement. For consumer buying behavior is influenced by their values, preferences and decisions, which varies with each individual. There are four types of consumer behavior:

  1. Complex buying behavior: Involving buying decisions for an expensive product, consumers seek through the experience of other consumers and research elements that will aid in reliability when making a high investment.
  2. Dissonance Reduction Purchasing Behavior: Occurs when consumers have difficulty determining which differences and which brand will bring them the most benefit.
  3. Habitual Purchasing Behavior: Consumers have little involvement in the buying process, as this behavior is based on routine purchases.
  4. Variety Search Behavior: Consumers buy a different product because they search for variety and not because they are not satisfied with a previously purchased product.

Therefore it is important for the company to know that there are several behaviors that influence a purchase, and that varies according to each individual's needs and preferences. It is important to conduct market segmentation research to recognize your target audience and buying motivations, and then align the marketing mix to achieve positive results.

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Scorpion4ik [409]

Answer:

a. monopolistic elements in the economy will prevent an immediate sharp fall in prices as a result of decreasing demand

Explanation:

When there is recession the price of the factor goes down and with that, the insufficient demand for a certain good or services is eliminated. The reasoning is that the decrease in prices stimulates demand and adjust the market.

Keynes among other economist consider that unemployment increase during recessions because the nominal wages rate do not fall. As the union and worker do not want to see their wage decrease. Same is applied to prices which makes then inflexible in a downward direction.

While "supply creates its own demand" is "Says's Law" which is rejected in keynes main book "The general theory"

Hece option A is the only one which is true

6 0
3 years ago
Susan can brew 5 gallons of root beer in an hour or she can make 4 pizzas in an hour. Becky can brew 7 gallons of root beer in a
Murljashka [212]

Answer:

Becky

Explanation:

A person has absolute advantage in the production of a good if she produces more quantities of the good compared to the other person.

Susan produces 4 pizzas in an hour while Becky produces 5 pizzas in an hour. So, Becky has an absolute advantage in the production of pizzas.

I hope my answer helps you

6 0
3 years ago
Should Obama Care system be continued into the future ?? Yes or No and why ??
chubhunter [2.5K]
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7 0
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kkurt [141]

Answer:

$114 unfavorable

Explanation:

For computing the overall variable overhead efficiency variance  first we have to need to find out the standard variable overhead rate which is shown below:

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= $11.4

Now the  variable overhead efficiency variance is

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3 years ago
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hoa [83]

Answer: organic

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8 0
4 years ago
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