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Sloan [31]
3 years ago
15

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F

needs to understand consumer buying behavior?A) customer's reactions to marketing strategy can impact the firm's successB) all customers are the same when it comes to buying behaviorC) a firm should create a marketing mix that satisfies customersD) it helps the marketer predict how consumers will respond to marketing strategiesE) the marketing concept stresses that a firm should know its customers
Business
1 answer:
svp [43]3 years ago
3 0

Answer:

Letter B. <u>All customers are the same when it comes to buying behavior.</u>

Explanation:

All alternatives, <u>except the letter B</u>, are relevant to understanding consumer buying behavior.

As Abercrombie Fitch wants to know its target audience, alternative B is not an option as it is an incorrect statement. For consumer buying behavior is influenced by their values, preferences and decisions, which varies with each individual. There are four types of consumer behavior:

  1. Complex buying behavior: Involving buying decisions for an expensive product, consumers seek through the experience of other consumers and research elements that will aid in reliability when making a high investment.
  2. Dissonance Reduction Purchasing Behavior: Occurs when consumers have difficulty determining which differences and which brand will bring them the most benefit.
  3. Habitual Purchasing Behavior: Consumers have little involvement in the buying process, as this behavior is based on routine purchases.
  4. Variety Search Behavior: Consumers buy a different product because they search for variety and not because they are not satisfied with a previously purchased product.

Therefore it is important for the company to know that there are several behaviors that influence a purchase, and that varies according to each individual's needs and preferences. It is important to conduct market segmentation research to recognize your target audience and buying motivations, and then align the marketing mix to achieve positive results.

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Sunland Company incurs the following costs to produce 11400 units of a subcomponent: Direct materials $9576 Direct labor 12882 V
anygoal [31]

Answer:

$4,392

Explanation:

Sunland Company

Therefore the costs are eliminated if they outsource the manufacturing:

Direct materials $9,576

Direct labor $12,882

Variable overhead $14,364

Total $36,882

Their new cost is ($2.85 X 11,400) $32,490

$36,882 - $32,490 = $4,392

If Sunland accepts the offer the net income increase (decrease) by $4,392

8 0
3 years ago
US Apparel (USA) manufactures plain white and solid-colored T-shirts. Budgeted inputs include the following
Artemon [7]

Answer:

A) USA will not be better off switching to the new dye since the cost is greater than the Fine

B)  $118076

C)  The reduction in material/fabric cost can be achieved by the reduction in material wastage and in the use of quality materials

while the reduction in labor cost can be achieved by Hiring well trained employees with the necessary skillset

Explanation:

<u>A) Determine If the USA be better off using the new dye </u>

Units of clothes to be dyed = 50,000

Difference in cost = [ 4 ( 1.25 - 0.5 ) ] = 4 * 0.75 = $3

Total cost of using the new dye = 50000 * $3 = $150,000

Fine = $130,000

hence USA will not be better off switching to the new dye since the cost is greater than the Fine

<u>B) Determine by how much overall cost will be reduced at the end of 12 months using Kaizen costing </u>

<em>condition : reduce fabric and labor cost by 1%</em>

Original Monthly Costs without the use of Kaizen Costing =( Total Units/Number of Months)*(Fabric Cost per Unit + Labor Cost per Unit)*Number of Months

= [( 10000 + 50000 )/12 ) * ( 6 + 4 ) ] *12

= [ 5000 * 10 ] *12  = $600,000

Applying kaizen costing

Given: Fabric cost per unit = $6 , Labor cost per unit = $4

          Total units of production = 10000 + 50000 = 60,000

Kaizen costing formula per month = [ (cost per unit * total units / 12 ) - ( 1% of cost per unit * total units / 12) ]

Total annual cost using Kaizen costing = $56807.61

difference in cost = $600,000 - $568076 = $31924

with the new dye and Kaizen costing the overall cost will be change by $118076  i.e. ($150,000 - $31924) = <em>$118076 </em>

C ) The reduction in material/fabric cost can be achieved by the reduction in material wastage and in the use of quality materials

while the reduction in labor cost can be achieved by Hiring well trained employees with the necessary skillset

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7 0
3 years ago
If Food Markets were to acquire Meat Processors, the acquisition would be classified as a _____ acquisition.
EleoNora [17]

Answer:

a. Vertical

Explanation:

The vertical acquisition means the acquisition where the company purchased one of the suppliers. Like the manufacturing company buys the product i.e. not fully developed so here for fully developed the company purchased out its supplier so this we called as a vertical acquisition

Now as per the given situation since the food markets would be purchased Meat processors so this represent the vertical acquistion

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