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Sloan [31]
2 years ago
15

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F

needs to understand consumer buying behavior?A) customer's reactions to marketing strategy can impact the firm's successB) all customers are the same when it comes to buying behaviorC) a firm should create a marketing mix that satisfies customersD) it helps the marketer predict how consumers will respond to marketing strategiesE) the marketing concept stresses that a firm should know its customers
Business
1 answer:
svp [43]2 years ago
3 0

Answer:

Letter B. <u>All customers are the same when it comes to buying behavior.</u>

Explanation:

All alternatives, <u>except the letter B</u>, are relevant to understanding consumer buying behavior.

As Abercrombie Fitch wants to know its target audience, alternative B is not an option as it is an incorrect statement. For consumer buying behavior is influenced by their values, preferences and decisions, which varies with each individual. There are four types of consumer behavior:

  1. Complex buying behavior: Involving buying decisions for an expensive product, consumers seek through the experience of other consumers and research elements that will aid in reliability when making a high investment.
  2. Dissonance Reduction Purchasing Behavior: Occurs when consumers have difficulty determining which differences and which brand will bring them the most benefit.
  3. Habitual Purchasing Behavior: Consumers have little involvement in the buying process, as this behavior is based on routine purchases.
  4. Variety Search Behavior: Consumers buy a different product because they search for variety and not because they are not satisfied with a previously purchased product.

Therefore it is important for the company to know that there are several behaviors that influence a purchase, and that varies according to each individual's needs and preferences. It is important to conduct market segmentation research to recognize your target audience and buying motivations, and then align the marketing mix to achieve positive results.

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When frank sells a pie to jean instead of sarah, the economic value created in society is lower because of the difference in:.
Free_Kalibri [48]

When frank sells a pie to jean instead of sarah, the economic value created in society is lower because of the difference in consumer surplus.

What is consumer surplus?

Consumer surplus occurs when a consumer pays a price that is lesser for a goods than the actual price they are willing to pay for a product.

Difference in consumer surplus occurs because Frank now has more customers and he can now sell at a price lower than the consumer would pay.

Therefore, Frank sells a pie to jean instead of sarah,when the economic value created in society is lower because of the difference in consumer surplus.

Learn more on consumer surplus here,

brainly.com/question/3209988

5 0
2 years ago
Development cost $ 1,250,000 Estimated development time 9 months Pilot testing $ 200,000 Ramp-up cost $ 400,000 Marketing and su
siniylev [52]

Answer:

Tuff Wheels

The net present value of the project is:

= $13,617,154

Explanation:

a) Data and Calculations:

Development cost $ 1,250,000

Estimated development time 9 months

Pilot testing $ 200,000

Ramp-up cost $ 400,000

Total Project cost in Year 0 = $1,850,000 ($ 1,250,000 + $200,000 + $400,000)

Marketing and support cost $ 150,000 per year

Sales and production volume 60,000 per year

Unit production cost $ 100

Unit price $ 205

Contribution per unit = $105 ($205 - $100)

Total contribution margin = $6,300,000 ($105 * 60,000)

Marketing and support cost  $ 150,000

Interest rate 8%                         148,000

Net income (cash flow)      $6,002,000

Discount rate = 8%

Annual net cash inflow = $6,002,000

Annuity factor = 2.577

Total cash inflow = $15,467,154 ($6,002,000 * 2.577)

Total project cost      1,850,000

Net present value  $13,617,154

8 0
2 years ago
The lack of a national law requiring seat belts on school buses is a serious problem in the united states. last year alone, 437
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By enforcement the safety in the schools
4 0
3 years ago
Indicate what happens to each of the following when the price level​ decreases:
aleksklad [387]

Answer:

a. Consumption will increase as goods and services are now cheaper for people to buy.

b. Investment increases as people will have more money to invest due to having spent less on consumption.

c. Net exports increases as exports become cheaper due to lower prices in the country. More people outside will therefore demand exports leading to them increasing more than imports.

d. Money Demand - B. There is a movement along the Money Demand curve to the Left

As price has decreased, the amount of money needed to buy goods will decrease which would lead to less demand for money. Money demand curve will show this as a movement to the left of the Money demand curve.

e. The interest rate will decrease because there will be more money to invest as explained above. With more money to invest, loanable funds will b in high supply thereby dropping interest rates.

f. Aggregate expenditure shifts right to show that expenditure has increased from people buying cheaper goods.

g. Aggregate demand - B. AD shifts to the Right.

More people will demand goods and services because they are cheaper.

8 0
3 years ago
Assume that a bank receives a cash deposit of $9,000 from a customer. What is the immediate impact of this transaction on the mo
mariarad [96]

Answer:

the money multiplier = 1 / reserve ratio

in this case, the reserve ratio is 10% (required) + 10% (voluntary) = 20%, so the money multiplier = 1/20% = 5

What is the immediate impact of this transaction on the money supply?

  • None, since the money supply doesn't change. When a customer deposits money in a bank, the money does not increase, only its composition changes.

The maximum amount by which this bank will increase its loans from the transaction in part (a)

  • the bank will be able to loan ⇒ total deposit x (1 - reserve ratio) = $9,000 x (1 - 20%) = $7,200

The maximum increase in the money supply that will be generated from the transaction in part

  • since the banks started to "create" money by lending the money, the money supply will increase by ⇒ total deposit x (money multiplier - 1) = $9,000 x 4 = $36,000

Assume that the government increases spending by $9,000, which is financed by a sale of bonds to the central bank. Indicate what will happen to the money supply.

  • The money supply will increase.

Explain what will happen to the money demand.

  • The money demand will also increase because aggregate demand and income will increase. Aggregate demand will increase by ⇒ $9,000 x government multiplier. The government multiplier = 1 / MPS.
6 0
3 years ago
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