Question

As more competitors launch their own products and the product progresses along its life cycle, company attention is focused on creating __________ demand, or the preference for a specific brand. A. primary B. selective C. derived D. generic E. secondary

Answer 1

Answer:

B) selective

Explanation:

Selective demand can be defined as the consumers' preference for a specific brand.  

When your product is launched and during the growth stage, its demand can be classified as primary demand since there is little or no competition and consumers will buy the new product. But when more competitors get into the market and start launching their owns products, you must create a preference for your brand. Your products needs to stand out and develop or maintain core competencies during the maturity stage.