Lincoln company's strategy of dividing its consumer market will enables it to define customer needs and wants more precisely.
<h3>What is the
strategy used by Lincoln company?</h3>
In marketing, this is known as segmentation which involves division of customers according to their segment such as age, needs, gender etc.
Here, as the firm has divided its consumer market into several groups that have similar interests in wooden furniture, this will allow them to define customer needs and wants more precisely.
Therefore, the Option B is correct.
Read more about segmentation
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Answer:
1.8356 years
Explanation:
The computation of the purchase of maturity bond is shown below:
Years (A) Payment PVF at 9% PV Weight (B) Duration (A × B)
1 $8,000,000 0.9174 $7,339,449.54 0.7215 0.7215
4 $4,000,000 0.7084 $2,833,700.84 0.2785 1.1142
$101,731,503.39 1 1.8356
Answer:
Value of the bonds at issuance:
$131,395,438.89
As this ishigher than face value, there is a premium for 31,395,438.89 dollars
Explanation:
Effective market rate:
To determinatethe price of the bonds we should discount the future coupon payment and maturity at the market rate:
Coupon payment:
100,000,000 x 4% = $4,000,000.00
time 15 years x 2 payment per year = 30 payment
market rate: 0.025
Presnet Value of the coupon payment $83,721,170.3710
Maturity 100,000,000.00
time 30.00
rate 0.025
PV 47,674,268.52
Present value of the bonds today:
coupon $83,721,170.3710
maturity <u> $47,674,268.5181 </u>
Total $131,395,438.8891
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