Question

West Side Medical Supply is in trouble. In the past two years, Fred Schultz, the owner, suddenly lost 26 percent of his business when two drugstores and a local hospital closed. He missed a big opportunity when his competitor got a contract at a new nursing home before Fred even knew it was being built. Fred needs to
A. better understand his customers' values.
B. improve his overall customer service.
C. sell to the public instead of to other businesses.
D. do continuous research on demographic changes.

Answer 1

Fred Schultz, the owner of the West Medical Supply had lost 26 percent of his business. The cause of the lost was because of the two drug stores and close local hospital. In order for Fred to redeem his lost and to gain more, he needs to do some research on demographic changes. By this, he may be able to determine the population and to figure out where and how he can go through with his business.
Answer: D