Question

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell insurance and deal with claims. It wants to pursue new markets, but with some idea of how successful its sales efforts will be. Researchers invited a group of eight insured people to its headquarters to discuss their attitudes about home and auto insurance and awareness of DirectProtect. Responses were gathered on paper as __________ data. A) hypothetical B) generative C) evaluative D) questionnaire E) experiential

Answer 1

Answer:

Questionnaire

Explanation:

A questionnaire is a research tool that is consists of a series of questions and that used for collecting information from the population. It is a kind of written interview conduct by a researcher to the population for gathering information. These are carried out by the researcher's face to face interviews, collection the information through phone or by post. It is a cheap and very quick way to get information. It is not a time-consuming process. Because the researcher need not be there with the participants. There could be a closed question, opened question in the questionnaire.