Our history
Guinness World Records - originally the Guinness Book of Records - the ultimate authority on record-breaking achievements, started out as an idea for a book of facts to solve arguments in pubs.
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The idea came about in the early 1950’s when Sir Hugh Beaver (1890—1967), Managing Director of the Guinness Brewery, attended a shooting party in County Wexford.
There, he and his hosts argued about the fastest game bird in Europe, and failed to find an answer in any reference book.*
In 1954, recalling his shooting party argument, Sir Hugh had the idea for a Guinness promotion based on the idea of settling pub arguments and invited the twins Norris (1925—2004) and Ross McWhirter (1925—75) who were fact-finding researchers from Fleet Street to compile a book of facts and figures.
Guinness Superlatives was incorporated on 30 November and the office opened in two rooms in a converted gymnasium on the top floor of Ludgate House, 107 Fleet Street.
Answer:
The answer is generalization.
Explanation:
Generalization is a learning process in which a learned response is also presented in other similar situations. For example, a child who was learned to wash his hands at home may also do so at school.
Generalized responses have been shown to decrease in intensity over time, unless another negative stimulus occurs.
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