Answer:
B. brand equity
Explanation:
Brand equity is the value of a brand as a result of having recognition. If a company has a positive brand equity, consumers are willing to pay more its product than what they are willing to pay to the competition. According to this, Secret deodorants have more brand equity than comparable store brand deodorants as consumers are willing to pay $2.99 for Secret and $1.99 for a functionally similar store brand.
False is the correct answer
D is the answer to your question
Goods sold is lower because less competition and then they price it higher because consumers don't have options.
