Question

For 18 months, Warner-Lambert Co., an American pharmaceutical company, was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC) imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.
This is an example of the FTC action known as:

A. corrective advertising.
B. deceptive advertising.
C. unethical advertising.
D. cease and desist advertising.
E. self-regulation.

Answer 1

Answer:

a. corrective advertising.

Explanation:

Corrective advertising -

It refers to the order by the Federal Trade Commision , where the false claims are rectified , which can mislead the consumers , is referred to as corrective advertising .

Corrective advertising is important method to rectify to any false claims that the goods and services provide to the consumers .

Hence , from the given scenario of the question,

The correct option is a. corrective advertising .