Answer: The correct answer is choice c.
Explanation: Asymmetric information is the term that is used to refer to a situation in which on part to an economic transaction has less information than the other party. This term is also known as information failure.
Answer:
Sales promotion
Explanation:
Sales promotion is a marketing strategy of stimulating the demand for a product by offering attractive incentives to customers or retailers. Sales promotion aims at increasing the sales volumes of a product. It involves the use of persuasive tactics to convince the customer to buy. The effects of a sales promotion are usually short-term but may lead to the acquisition of long term customers. Some of the sales promotions commonly used include
- Issuing discount coupons.
- Free gifts
- Discount vouchers
- Loyalty cards