1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
snow_lady [41]
3 years ago
14

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very

limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism.
What should Lyla consider?

A. changing jobs because this situation is hopeless
B. extensive use of persuasive advertising
C. emphasizing personal selling rather than public relations
D. publicity to help create a positive image for her firm and its products
Business
1 answer:
erma4kov [3.2K]3 years ago
6 0

Answer:

D) publicity to help create a positive image for her firm and its products

Explanation:

Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.

You might be interested in
"When conducting primary research, it is critical that _____." the right individuals are contacted all response are examined for
vaieri [72.5K]

Answer:

The correct answer is letter "D": only credible sources are consulted.

Explanation:

Primary research is conducted directly with the subjects of study. Interviews, surveys, and observations fall into this category. <em>The researcher must select the target population carefully </em>out of a pool of individuals who might or might not be suitable for the study. <em>If the subjects are not appropriate, the result of the study could be unreliable.</em>

5 0
3 years ago
Read 2 more answers
Management science stresses the use of rational, science-based techniques and mathematical models to improve _____.
ANEK [815]

Answer:

Decision making and strategic planning

Explanation:

Management science refers to a science that helps handling the activities of an organization to accomplish established goals with the use of scientific methods. In order to reach their objectives, companies need to plan the strategies they are going to use and make sound decisions based on careful research and analysis of data to solve problems. For this, companies tend to use different techniques and mathematical models that help them to have a better understanding of the company situation and discover the right path to be successful. According to this, the answer is that management science stresses the use of rational, science-based techniques and mathematical models to improve decision making and strategic planning.

5 0
4 years ago
Three possibilities are equally likely and have payoffs of $3, $6, and $9. the expected value is:_________
4vir4ik [10]

When three possibilities are equally likely and have payoffs of $3, $6, and $9. Then the expected value will be $6.

<u>What is Expected Value? </u>

Expected value refers to when you play the game it will tell you the probability or winning chance and amount to win.

Hence, in the above questions, there are equally likely possibilities.

So, in this case, the probability for each possibility is 1/3.

We can calculate the expected value (EV) as:

EV=((1/3) x $3) +  ((1/3) x $6) + ((1/3) x $9)

   =1 + 2 + 3

   =$6

Therefore, the expected value will be $6 when three possibilities are equally likely and have payoffs of $3, $6, and $9.

You can learn more about expected value at brainly.com/question/24305645

#SPJ4

4 0
2 years ago
Before introducing the results of your survey, you explain in detail how you collected the data and the possible limitations of
nasty-shy [4]

Answer:

I don't know but don't delete my answer pls

Explanation:)

7 0
2 years ago
1.(Sunk Cost and Choice) Suppose you go to a restaurant and buy an expensive meal. Halfway through, despite feeling quite full,
IrinaK [193]

Answer:

Sunk cost. The individual is still considering sunk cost in making future decisions

Explanation:

Sunk cost is cost that has already been incurred and cannot be recovered. It should not be considered in making future decisions.

In this question, the money paid for the meal is the sunk cost and it shouldn't be considered in making the decision of whether to continue the meal or not to.

I hope my answer helps you

7 0
3 years ago
Other questions:
  • The city collects $3 million of taxes on behalf of the county in which it is located.
    10·1 answer
  • Rachael’s Restaurant, a fast-food restaurant company, operates a chain of restaurants across the nation. Each restaurant employs
    12·1 answer
  • Many farmers practice "crop rotation" by planting a field with corn one year and soybeans the next. why might they do this?
    9·1 answer
  • When is an employee entitled to a right-to-sue letter from the eeoc?
    7·1 answer
  • What is the goal of retailers?
    11·2 answers
  • Suppose a basket of goods and services has been selected to calculate the consumer price index (CPI) and 2002 has been chosen as
    12·1 answer
  • Seven Manufacturing Corporation uses both standards and budgets. The company estimates that production for the year will be 100,
    6·1 answer
  • Yall anyone give me a mission statement to use please !!!!!
    6·1 answer
  • When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and s
    6·1 answer
  • Within her company, nadine utilizes a management style that varies according to the individual and environmental situation, with
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!