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snow_lady [41]
3 years ago
14

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very

limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism.
What should Lyla consider?

A. changing jobs because this situation is hopeless
B. extensive use of persuasive advertising
C. emphasizing personal selling rather than public relations
D. publicity to help create a positive image for her firm and its products
Business
1 answer:
erma4kov [3.2K]3 years ago
6 0

Answer:

D) publicity to help create a positive image for her firm and its products

Explanation:

Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.

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At the beginning of the current year, Bard Corporation had 400,000 shares of $1 par common stock outstanding and had retained ea
sveta [45]

Answer:

b. $14,660,000

Explanation:

The computation of retained earnings at the end of the year is shown below:-

Retained earnings = Beginning retained earning + Net income - Stock dividend - Cash dividend

= $11,000,000 + $5,000,000 + $500,000 - $840,000

= $14,660,000

Working Note :-

Stock Dividend = 400,000 × 5% × $25

= $500,000

Cash dividend = (400,000 + (400,000 × 5%) × $2

= 420,000 × $2

= $840,000

5 0
3 years ago
Organizational portfolio plan, the final phase of the strategic planning process, involves?
Mnenie [13.5K]

The main purpose of organizational portfolio plan is to ensure that the high-level strategy that the organization is implementing translated to an actual workable plan that is measurable and specific enough to be executed by the relevant business functions responsible.

A gap between strategy and executed plans are a very common business problem to encounter in various industries. Thus, the best answer for the question is (A) identifying strategic business units (sbus) and establishing methods to determine how resources should be allocated among the various sbus.

3 0
3 years ago
The paying of a fee to use another firm�s name, resources, and operating systems is called __________.
s344n2d4d5 [400]
Franchising is the practice of paying a company to use its name, resources and operation systems.
7 0
3 years ago
During its first year of operations, puffin, incorporated reported sales revenue of $388,200 but only collected $308,000 in cash
sp2606 [1]

During its first year of operations, puffin incorporated reported sales revenue of $388,200 but only collected $308,000 in cash from customers. at the end of the year, accounts receivable equals:$80200.

Annual revenue is the amount of money your business earns from sales in a year. This does not include costs and expenses. To calculate annual sales, multiply the quantity of each product sold by the selling price, then add the annual sales for each product to arrive at the total annual sales.

A legal entity is an entity that exists legally separate from its owners, managers, operators, employees, and agents. Legal entities have the same powers as individuals, including the right to own and dispose of property, the power to sue and be sued, and the power to contract for a profit. A business example is an agriculture. An example transaction is a home sale.

Learn more about revenue  here

brainly.com/question/25623677

#SPJ4

8 0
1 year ago
McFadden, Inc. has collected the following data. (There are no beginning inventories.)Units produced 600 unitsSales price $150 p
vodka [1.7K]

Answer:

The correct answer is B.

Explanation:

Giving the following information:

Units produced 600 units

Direct materials $40 per unit

Direct labor $13 per unit

Variable manufacturing overhead $6 per unit

Variable selling and administrative costs $4 per unit

The variable costing method calculates the cost of goods based on direct material, direct labor, and variable manufacturing overhead.

First, we need to calculate the unitary cost of production:

unitary cost= 40 + 13 + 6= $59

Inventory= 600 units - 450 units= 150 units

Inventory cost= 150*59= $8,850

8 0
3 years ago
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