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snow_lady [41]
3 years ago
14

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very

limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism.
What should Lyla consider?

A. changing jobs because this situation is hopeless
B. extensive use of persuasive advertising
C. emphasizing personal selling rather than public relations
D. publicity to help create a positive image for her firm and its products
Business
1 answer:
erma4kov [3.2K]3 years ago
6 0

Answer:

D) publicity to help create a positive image for her firm and its products

Explanation:

Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.

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Suppose that XYZ Company hires labor and capital in competitive input markets. Assume that labor costs $200 per day and that a u
GuDViN [60]

Answer:

a) Yes, the firm is minimizing the cost of current production. This is because MRPL / w = MRPC / r = 0.20.

b) The long run adjustments that the firm would likely make in response to the wage increase is to use more labor and less capital until MRPL / w = MRPC / r, which is the condition for the cost minimization of a firm.

Explanation:

a) Given the information provided, is the firm minimizing the cost of current production? Explain why or why not.

The condition for the cost minimization of a firm is as follows:

MRPL / w = MRPC / r ……………………………. (1)

Where:

MRPL = Labor's marginal product = 40

w = Cost of labour = $200

MRPC = Capital's marginal product = 30

r = Cost of capital = 150

Therefore, we have:

MRPL / w = 40 / 200 = 0.20

MRPC / r = 30 / 150 = 0.20

Since MRPL / w = MRPC / r = 0.20, this implies that these conditions are consistent with equation (1). Therefore, the firm is minimizing the cost of current production.

b) If the daily wages were to increase, explain the long run adjustments that the firm would likely make in response to the wage increase.

If the daily wages were to increase, the MRPL / w in equation (1) in part a above will fall and we will have:

MRPL / w < MRPC / r …………………… (2)

Since equation (2) is no longer consistent with equation (1), the firm is NOT minimizing the cost of current production.

Therefore, the long run adjustments that the firm would likely make in response to the wage increase is to use more labor and less capital until MRPL / w = MRPC / r, which is the condition for the cost minimization of a firm.

7 0
3 years ago
A __________ is a profit-seeking organization that receives deposits from individuals and corporations and uses some of these de
finlep [7]

Answer:

Commercial bank

Explanation:

A commercial bank accepts cash deposits from the general public and lends a portion of the money as loans to make profits. Commercial banks make profits by charging a high-interest rate on credit issued than the interest rate they offer on deposits. By accepting deposits and lending to other customers, commercial banks act as intermediaries between suppliers and users of credit.

Commercials are profit-making institutions. Although their primary function revolves around accepting deposits and issuing out loans, they also perform other duties such as;

  • Discounting bills of exchange
  • Overdraft facility
  • Agency functions, including payment functions and insurance of letters of credit and checks.
  • General utility services including foreign exchange transactions, underwriting securities, and safe deposits.
6 0
3 years ago
How to beg your professor for a passing grade?
Vlad1618 [11]
Some tears will do the job.
6 0
4 years ago
James Corporation is planning to issue bonds with a face value of $505,500 and a coupon rate of 6 percent. The bonds mature in 7
mart [117]

Answer:

4%=$566,697.09  

6%=$505,500

8.5%=$ 439,842.50  

Explanation:

The issue price of the bond can be computed using the pv formula in excel spreadsheet as below:

=-pv(rate,nper,pmt,fv)

the rate is the market of 4% divided by 2

nper is the number of semiannual interest the bonds would pay which is 7 years multiplied by 2 i.e 14

pmt is the semiannual coupon interest on the bond,which is $505,500*6%*6/12=$15165

fv is the face  value repayable on redemption which is $505,500

for market rate of 4%

=-pv(2%,14,15165 ,505500)=$566,697.09  

for market rate of 6%

=-pv(3%,14,15165 ,505500)=$ 505,500.00  

for market interest of 8.5%

=-pv(4.25%,14,15165 ,505500)=$ 439,842.50  

5 0
3 years ago
Jean, a 35-year-old mother of two, has been with her firm for 15 years. She wants to transfer out of the computer room of her or
Assoli18 [71]

Answer:

b. Pregnancy Discrimination Act of 1.

Explanation:

The Pregnancy Discrimination Act "prohibits sex discrimination on the basis of pregnancy." According to the act, "if an employee is temporarily unable to perform her job due to pregnancy, the employer must treat her the same as any other temporarily disabled employee".

Therefore, since Jean claims she cannot lift 90-pound boxes due to her pregnancy, she should be protected by this act.

8 0
3 years ago
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