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snow_lady [41]
3 years ago
14

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very

limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism.
What should Lyla consider?

A. changing jobs because this situation is hopeless
B. extensive use of persuasive advertising
C. emphasizing personal selling rather than public relations
D. publicity to help create a positive image for her firm and its products
Business
1 answer:
erma4kov [3.2K]3 years ago
6 0

Answer:

D) publicity to help create a positive image for her firm and its products

Explanation:

Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.

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Kansas Company acquired a building valued at $166,000 for property tax purposes in exchange for 10,000 shares of its $4 par comm
Kay [80]

Answer:

$200,000

Explanation:

Asset is recorded in the books on a value of the consideration paid at the time to acquire the asset. In this question the building is purchased by issuing $200,000 (10,000 shares x $20) value of shares.So, the building should be recorded at a value of $200,000 in the books.

The Journal Entry for the transaction is as follow:

Dr.  Building                                                                         $200,000

Cr.  Common Stock (10,000 x $4)                                      $40,000

Cr.  Add-in-Capital common stock ($200,000-$40,000) $160,000

6 0
3 years ago
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patriot [66]

Answer:

A decrease in labor force participation rate

Explanation:

The workers which are discouraged can opt out of the labor market since there is no incentive for them work anymore. The workers choosing to go out of the labor market will decrease the overall labor force participation rate. The unemployment rate can also be affected but the main effect would be on labor force participation rate

4 0
3 years ago
Three categories of economic activities included in the business services sector of the economy include
ch4aika [34]
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7 0
2 years ago
Read 2 more answers
Lawn maintenance is an alternative energy source career.<br> A. <br> True<br> B. <br> False
Rainbow [258]

Answer:

False

Explanation:

Lawn maintenance isn't

4 0
3 years ago
Money is neutral in:___________
babunello [35]

Answer:

C

Explanation:

Money neutrality is a theory which submits that money supply only affect nominal variable and not real variables.

Nominal variables include price, wages and exchange rate

real variables include employment and real GDP

Money is only neutral in the long run and not in the short run because of money illusion. Money illusion causes economic agents to respond to money supply changes.

Money is neutral only in the long run

8 0
2 years ago
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