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snow_lady [41]
3 years ago
14

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very

limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism.
What should Lyla consider?

A. changing jobs because this situation is hopeless
B. extensive use of persuasive advertising
C. emphasizing personal selling rather than public relations
D. publicity to help create a positive image for her firm and its products
Business
1 answer:
erma4kov [3.2K]3 years ago
6 0

Answer:

D) publicity to help create a positive image for her firm and its products

Explanation:

Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.

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Explain at least four types of ethical misconduct in financial transactions. Explain how these work with appropriate illustratio
alexdok [17]

The correct answer to this open question is the following.

We can help you with the four cases of financial misconduct.

So the four types of ethical misconduct in financial transactions are

1.- Fraudulent Financial Reporting. This is when the top company management lies about financial statements. These companies cheat on the investors of the company for a particular agenda. It also can be the case when top management tries to keep the share price of the corporation.

2.- Stealing, today technically called Missaprpriation of Assets. In this case, employees use the company's assets for personal reasons. The employee even can steal money from the company's accounts.

3.- Bribering. A member of the company bribes a government official in order to have influence in some regulations.

4.- Disclosure. A member of the company discloses important information considered private or "Top Secret," trying to create a personal advantage or for a competitor.

8 0
3 years ago
Gideon Company uses the allowance method of accounting for uncollectible accounts. On May 3, the Gideon Company wrote off the $2
balandron [24]

Answer:

e. Debit Allowance for Doubtful Accounts $2,000

Credit Accounts receivables A-Hopkins $2,000

Explanation:

When a company use the allowance method of accounting for uncollectible accounts, the company would actively review and book bad debt expenses for any debt in doubt of collection. The entry would be; Debit Bad debt expenses, Credit Allowance for doubtful debt

However, where there is sufficient evidence that these debts goes into default, no more expenses would be recorded , instead

Dr. Allowance for doubtful debt $2,000

Cr. Account receivable $2,000

(To record written off receivables)

3 0
3 years ago
A local restaurant, Farm Fresh Ingredients, has become highly successful through its menu, based solely on organically raised ch
White raven [17]

Answer:

The answer to this question is C. sustainable  

Explanation:

Competitive advantages are conditions that allow a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion. These conditions allow the productive entity to generate more sales or superior margins compared to its market rivals.

In the case of Farm Fresh, Its  competitive advantage is said to be sustainable, because  the  major factor required for maintaining a competitive advantage is continuous expansion which Farm Fresh has exhibited ;  it has opened new branches selling its unique products and these new locations are becoming highly profitable:

Hence the answer is C. Sustainable

6 0
3 years ago
Read 2 more answers
Under Section 401 of the Uniform Securities act, the term "agent" does not include an individual who represents an issuer in eff
Mariulka [41]

Answer:

B) issued by and representing an interest in or a debt of, or guaranteed by, any bank organized under the laws of the United States, or any bank, savings institution, or trust company organized and supervised under the laws of any state.

Explanation:

The Uniform Securities Act ( USA ) is a model statute or legal framework designed to guide each state of the United States of America in drafting and balancing both state and federal regulatory securities law. It is used in the United States of America to prosecute all fraud relating to buying and selling of securities.

Under Section 401 of the Uniform Securities act, the term "agent" does not include an individual who represents an issuer in effecting transactions in a security issued by and representing an interest in or a debt of, or guaranteed by, any bank organized under the laws of the United States, or any bank, savings institution, or trust company organized and supervised under the laws of any state.

<em>However, under Section 401 of the Uniform Securities act, the term "agent" means any individual other than a broker-dealer who represents a broker-dealer or issuer in effecting or attempting to effect purchases or sales of securities.</em>

4 0
4 years ago
At the end of its first year, the trial balance of Nygaard Company shows Equipment 532,900 and zero balances in Accumulated Depr
liq [111]

Answer:

Debit: Depreciation Equipment Expense: 4.400

Credit: Accumulated Depreciation Equipent: 4.400

Explanation:

As were never register any entry for Drepreciaton during the year, we must register the total ammount of the year.

The normal balance for the expense account is an expense and for the accumulated depreciation is a credit.

Lets go to see the T accounts:

            <u>EQUIPMENT</u>  

DEBIT                    CREDIT    

532 900,00  

 

           Accumulated Depreciation  

DEBIT                                            CREDIT    

                                                      4.400                                                                      

    Expense Depreciacion

DEBIT                           CREDIT    

4.400

BALANCE SHEET PRESENTATION:

ASSETS

FIXED ASSETS

EQUIPMENT                           532.000

Accumulated Depreciation     -4.400

NET FIXED ASSETS                                 528.500

5 0
3 years ago
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