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snow_lady [41]
3 years ago
14

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very

limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism.
What should Lyla consider?

A. changing jobs because this situation is hopeless
B. extensive use of persuasive advertising
C. emphasizing personal selling rather than public relations
D. publicity to help create a positive image for her firm and its products
Business
1 answer:
erma4kov [3.2K]3 years ago
6 0

Answer:

D) publicity to help create a positive image for her firm and its products

Explanation:

Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.

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Ploeger Corporation has provided the following contribution format income statement. Assume that the following information is wi
Crazy boy [7]

Answer:

Break-even point (dollars)= $234,000

Explanation:

Giving the following information:

Sales (4,000 units) $ 240,000

Variable expenses 156,000

Fixed expenses 81,900

To calculate the break-even point in dollars, first, we need to determine the selling price and unitary variable cost:

Selling price= 240,000/4,000= $60

Unitary variable cost= 156,000/4,000= $39

Now, we can calculate the break-even point:

Break-even point (dollars)= fixed costs/ contribution margin ratio

Break-even point (dollars)= 81,900/ [(60 - 39) / 60]= $234,000

8 0
3 years ago
Which one of these is not affected by a persons credit score
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The 3rd one is not affected by a persons credit score
5 0
3 years ago
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To ensure that decision makers have enough information to make god decisions a. ​Move information to those making the decisions
castortr0y [4]

Answer:

The correct answer is letter "C": All of the above.

Explanation:

Managers should have<em> relevant information</em> handy so they can make optimal decisions. However, the information does not always is received in the first place by managers but by employees. Thus, organizations must find a way to move that information to the top positions.  

<em>That is why relevant information must be moved to high-rank executives otherwise the positions of decision-making must be provided to those with more corporate information available.</em>

4 0
3 years ago
Suppose the city of Austin, TX chooses to regulate the number of street vendors operating near the University of Texas by requir
Dmitrij [34]

Answer:

economic rent of $65,000

Explanation:

Economic rent is the amount of money paid in excess to a factor of production in excess of what is socially optimum

Economic rent = $150,000 - $85,000 = $65,000

Accounting profit= total revenue - explicit cost

Total revenue =price x quantity sold  

Explicit cost includes the amount expended in running the business. They include rent , salary and cost of raw materials

Economic profit = accounting profit - implicit cost

Implicit cost is the cost of the next best option forgone when one alternative is chosen over other alternatives

Without the regulation, economic profit would be driven to zero.

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If there are no readily available substitutes for a product, it will tend to have...
NARA [144]

Answer:

no value

Explanation:

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3 years ago
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