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snow_lady [41]
3 years ago
14

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very

limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism.
What should Lyla consider?

A. changing jobs because this situation is hopeless
B. extensive use of persuasive advertising
C. emphasizing personal selling rather than public relations
D. publicity to help create a positive image for her firm and its products
Business
1 answer:
erma4kov [3.2K]3 years ago
6 0

Answer:

D) publicity to help create a positive image for her firm and its products

Explanation:

Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.

You might be interested in
the median of four numbers is 63.the three of the numbers are 60,62 and 92 what is the missing number ​
wariber [46]

Answer: 64

Explanation:

To find the median of a number, we have to arrange the numbers that are given in either ascending or descending order.

In this case there are 4 numbers, let the fourth number be x, therefore the numbers will be:

60, 62, x and 92.

Since they are four numbers, the median will be the addition of the 2nd and 3rd number and then divided by 2. This will be:

(62 + x) / 2 = 63

62 + x = 126

x = 126 - 62

x = 64

The missing number is 64

6 0
3 years ago
Stock A has a beta of 0.7, whereas Stock B has a beta of 1.3. Portfolio P has 50% invested in both A and B. Which of the followi
tresset_1 [31]

Answer:

The question is incomplete;

a. The required return on Portfolio P would increase by 1%.

b. The required return on both stocks would increase by 1%.

c. The required return on Portfolio P would remain unchanged.

d. The required return on Stock A would increase by more than 1%, while the return on Stock B would increase by less than 1%.

e. The required return for Stock A would fall, but the required return for Stock B would increase.

The answer is a. The required return on Portfolio P would increase by 1%.

Explanation:

6 0
4 years ago
Cliff Company traded in an old truck for a new one. The old truck had a cost of $130,000 and accumulated depreciation of $65,000
RSB [31]

Answer:

the recorded value of the new truck is $135,000

Explanation:

The computation of the recorded value of the new truck is given below;

In the case when the transaction has the commercial substance so the recorded value of the new truck would be equivalent to the invoice price or the fair value i.e. $135,000

Hence, the recorded value of the new truck is $135,000

The same would be considered and relevant

And all other values are to be ignored

4 0
3 years ago
Indicate whether each of the following costs of an automobile manufacturer would be classified as direct materials, direct labor
erastovalidia [21]

Answer:

1. Direct materials: Windshield.

2. Direct materials: Engine.

3. Direct labor: Wages of assembly line worker.

4. Manufacturing overhead: Depreciation of factory machinery.

5. Manufacturing overhead: Factory machinery lubricants.

6. Direct materials: Tires.

7. Direct materials: Steering wheel.

8. Manufacturing overhead: Salary of painting supervisor.

Explanation:

Product costs in accounting, are the costs which are directly incurred by a company from its manufacturing process. These costs are mainly classified into three (3);

1. Direct materials cost: these are typically the cost of the raw materials and components used in manufacturing a particular product. Examples are windshield, engine, tires, etc.

2. Direct labor: these refers to the wages, salaries, insurance, and benefits being paid to employees that are directly involved in manufacturing and producing specific finished products. Examples are wages of assembly line worker, systems engineer and operators etc.

3. Manufacturing overhead: these include indirect costs and direct manufacturing costs incurred during the production process of a product. Examples are salary of painting supervisor, cost of equipments, depreciation of factory machinery etc.

6 0
4 years ago
Whether people use automatic or controlled processing for reacting to a persuasive message is often a function of ________.
kogti [31]
B) their level of interest in it
7 0
3 years ago
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