The Supernatural elements of the play are very effective and help the play a lot to portray evil, sin and wrongdoing. Back in the day, people believed in witches, so it was very scary for them to see the play. That is probably why Shakespeare wrote it, so that he would unnerve people. Thus, resulting in more business.
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You take a story and explain the entire thing with only a couple paragraphs, and you don't want to give away any special details that way a person can know a little about the book and want to read it. Like a "A dog and His Ball" is about a lost dog who doesn't have a family and finds an old ball to play with. You would put this on the back of a book and then people would be drawn to read this book. ( I just made something up so it may not make sense sorry.)
I'm not really sure I understand what you are asking, but I tried to answer the best I could, please let me know if this isn't what you meant.
