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Advocard [28]
3 years ago
11

Nescafe coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different co

untries. for example, nescafe generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. however, in thailand, nescafé is advertised as a way to relax from the pressures of daily life. this is an example of which type of global marketing product/promotion strategy?
Business
1 answer:
Alexandra [31]3 years ago
4 0
The answer is dual adaption marketing strategy. It is the adaptation of both the good and the communications to a local marketplace. For instance, when a business modifies their marketing communications for a local market, the method is recognized as communications adaptation.
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The Aleutian Company produces two products, Rings and Dings. They are manufactured in two departments-Fabrication and Assembly.
Oksi-84 [34.3K]

Answer:

Option A is correct

OAR =  $10.5 per hour

Explanation:

Overhead absorption rate(OAR) = Estimated overhead/Estimated labour hours

Estimated labour hours = (4×1,000) + (3×2,000)=10,000 hours

OAR = $105,000/10,000 hours = $10.5 per hour

OAR =  $10.5 per hour

7 0
4 years ago
"Seattle-based Theo Chocolate makes organic and fair-trade chocolate bars. Its management team includes Joe Whinney, the company
Fiesta28 [93]

Answer:

Explained

Explanation:

Corporate Level Strategy (since focuses on other company)

This is a business-level strategic decision. To make this decision, Joe and Debra would have to take the following actions:

Choose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus.

Evaluate the intensity of competition and competitors' pricing of candies.

Evaluate what resources the company has to devote to manufacturing and selling chocolate bars.

7 0
3 years ago
A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and
lana [24]

Answer: C; Marketing information system

3 0
3 years ago
Jessica Marshall, the CEO of ABD Oil Drilling Inc., decides to set aside an amount of $10,000 from the company's annual profits
Travka [436]

Answer:

corporate philanthropy.

Explanation:

Corporate philanthropy refers to an act done by a corporation or business organization with a motive to promote the welfare of a society by charitable donations of funds

Since in the question it is mentioned that the Jessica already aside the amount of $10,000 for the nonprofit organization and already it meets the requirement of government to contribute 4% of the company revenue for the social benefits

So this given situation represents the corporate philanthropy.

3 0
3 years ago
Explain what ""market value of a corporation"" means. How does that compare to the ""book value"" of a corporation?
lidiya [134]

Answer:

Market value of a corporation is its value according to the stock market. Book value on the other hand is the difference between assets and liabilities of a corporation.

Explanation:

The market value of a corporation is the value attributed to it by the financial market. It is calculated by multiplying the price of each share by the number of outstanding shares.  

The book value is the value of the corporation if the assets are liquidated and liabilities are paid off. It is calculated by finding the difference between assets and liabilities.  

If the market value of a corporation is greater than its book value it means the market does not believe that the company is worth what it has mentioned in its book value.  

If the market value is higher than the book value, it indicates that the market has confidence in the corporation's ability to generate earnings in the future.

6 0
4 years ago
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