The correct answer would be Aesthetic Modification.
In repositioning the product, Coca Cola changed the taste of the product. It also changed the look of the product with a larger can size and different colors. This is an example of an Aesthetic Modification.
Explanation:
Repositioning is the process of placing something in a different place. Aesthetic Modification is a part of repositioning.
Aesthetics are basically concerned with the beauty or anything related to beauty, like appreciating or enhancing it.
Now Aesthetic Modification is a strategy in marketing in which the aesthetics of a product are changed by the company to reposition it. Aesthetic modification is the changes in the taste, texture, sound, smell, or appearance of the product.
So when Coca Cola changed the taste, size and color of the can, and the overall look of the product, it means Coca Cola did Aesthetic Modification.
Learn more about Brand Repositioning at:
brainly.com/question/13006074
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