Question

A systematic process of assessing opportunities and resources, determining marketing objectives, and developing a marketing strategy and plans for implementation and control describes which of the marketing management activities?

Answer 1

Answer: Marketing planning

Explanation:

 The marketing planning is one of the type of business marketing strategy in which the company or any organization are outlining the main goals and agenda of their business strategy.

The marketing planning helps in organizing and also managing the organizational plans as it helps in achieving the main goal of an organization which include the overall production target and the consumer acquisition.

According to the given question, the marketing planning is the one of the marketing management activity which helps in implementing and determining the main objective, strategy and plan of an organization.

 Therefore, Marketing planning is the correct answer.