Question

Emily included the following passage in her report: "Other mid-price restaurants in the Chicago area have achieved phenomenal success by offering several vegetarian options on their menus. I suggest that Family Feast test whether this approach will benefit us by gradually rolling out new menu choices, one at a time, over a six-month period. We can then do customer surveys to determine how the new dishes have been received." What should Emily change to make her report more objective?

Answer 1

Answer:

Change "achieved phenomenal success" to "improved customer satisfaction."

Explanation:

This is because it has to do with customers services and from an end customer’s point of view to evaluate current perspectives, emerging needs and preferences, and it's impact on business outcomes.

Answer 2

Answer: The options are given below:

A. Change the suggestion of a gradual, six-month rollout to an immediate overhaul of the menu.

B. Change "achieved phenomenal success" to "improved customer satisfaction."

C. Replace the vague phrase "several vegetarian options" with the names of specific menu choices.

D. Eliminate the subjective step of following up with customer surveys.

E. Change the six-month rollout period to a six-week period to obtain results more quickly.

The correct option is B.

Explanation: Emily should change "achieved phenomenal success" to "improved customer satisfaction" and this is because this report is a subjective report. This means that it is based on her feelings and personal opinions, and it is not acceptable to present reports with facts in this manner.

When presenting reports, the best way to do it is to do it in an objective manner, where the report is not influenced by the personal feelings of the person presenting the report.

In the scenario given above, Emily has committed this error of allowing her personal feelings to influence the report. The better way to report it would be to state the facts subjectively, and this is by stating that the restaurants that offered vegetarian options in their menu have achieved "improved customer satisfaction".

This is because the report is from the point of view of the customers concerned.