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Lady bird [3.3K]
3 years ago
15

To appeal to a new target market, a coffee manufacturer changed the product's package design, reformulated the coffee, began adv

ertising price discounts in magazines, and started distributing samples of the new product at coffee shops. In this scenario, the coffee manufacturer changed the _____ in order to boost sales.
Business
1 answer:
Artemon [7]3 years ago
4 0

Answer:

<u>Marketing mix</u>

Explanation:

Marketing mix refers to that blend of marketing factors and aspects so as to accomplish marketing goals, which is inducing customers to purchase the products coupled with customer satisfaction.

The four essential P's of marketing mix i.e essential marketing factors are, Product, price, place and promotion.

Product refers to a bundle of utilities, price being the consideration charged for the product, place refers to the markets where product is made available and promotion refers to modes of promotion such as sales promotion, advertising and publicity and other forms.

In the given case, the coffee maker serves a new target market (place), with changed product, packaging design and coffee itself (product), employing advertising price discounts and distributing new product samples at coffee shops (price and promotion).

Thus, in short , the manufacturer changed the marketing mix for his product i.e coffee.

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South Sea Baubles has the following (incomplete) balance sheet and income statement. BALANCE SHEET AT END OF YEAR (Figures in $
drek231 [11]

Answer:

South Sea Baubles

1. Shareholders' equity in 2015 and 2016 =   $300  and  $260 respectively.

2. Net working capital in 2015 and 2016 = $25 and $110 respectively.

3. Taxes paid in 2016 = $84.

4. Cash provided by operations during 2016 = $666.

5. South Sea's gross investment in fixed assets = $100 ($105 - $95).

Explanation:

a) Data and Calculations:

BALANCE SHEET AT END OF YEAR (Figures in $ millions)

Assets                                                     2015         2016

Current assets                                       $ 105       $ 215

Net fixed assets                                       950       1,050

Total assets                                         $1,055    $1,265

Current liabilities                                    $ 80       $ 105

Long-term debt                                       675         900

Total liabilities                                       $755     $1,005

Shareholders' equity                           $300        $260

Liabilities and Shareholders' Equity $1,055      $1,265

INCOME STATEMENT, 2016 (Figures in $ millions)

Revenue               $ 2,025

Cost of goods sold   1,105

Gross profit             $ 920

Depreciation              425

EBIT                          $495

Interest expense       255

Profit before taxes  $240

Income taxes (35%)    84

Net Income            $ 156

Cash provided by operations:

Net income =      $156

Depreciation        425

Working capital:

Current assets      110

Current liabilities (25)

Net cash           $666

8 0
3 years ago
What is a fiscal year?
Darina [25.2K]

A fiscal year, is a 12-month financial planning period that may or may not coincide with the calendar year.

Explanation:

A fiscal year to the government is just like a financial year for a company/corporation.

A government can have a fiscal year from the middle of a year (July) to the next year (June) which in total is 12 months.

Sometimes a fiscal year coincide with the calendar year but that does not acknowledge the fact that is must be a calendar year.

This fiscal period are a planned period to take up projects or meet budgets.

3 0
3 years ago
Read 2 more answers
Gunst Company produces three video games: Android, Bio-Mutant, and Cyclops. Cost and revenue data pertaining to each product are
Dima020 [189]

Answer:

Gunst should produce 500 Bio-mutant games:

  • total contribution margin = $71 x 500 = $35,500

Explanation:

                                   Android          Bio-mutant          Cyclops

selling price                  $100                 $107                   $125

labor                               $48                  $24                     $60

direct materials               $9                    $8                       $16

variable overhead          $7                     $4                        $9

contribution margin      $36                   $71                      $40

labor hours                        4                       2                          5

Bio-mutant generates by far the largest contribution margin and requires the least direct labor hours.

Gunst should produce 500 Bio-mutant games:

  • total revenue = $107 x 500 = $53,500
  • total contribution margin = $71 x 500 = $35,500

If it produces 250 Android games its total contribution margin will = $9,000

If it produces 200 Cyclops games its total contribution margin will = $8,000

7 0
3 years ago
Consumption consists of spending by households on goods and services, with the exception of a. purchases of intangible services.
Leona [35]

Answer:

C.

Explanation:

Different schools of economists define consumption differently.

-The process in which goods or services are used to satisfy economics leads.

-Consumption is known as direct or final consumption, when the goods satisfy human wants directly and immediately. The goods have reach their final destination.

-Consumption is also the value of all goods and services bought by households. Includes:

*durable goods. last a long time, e.g. cars, home appliances.

*nondurable goods. last a shot time, e.g. food, clothing.

*services. work done for consumers, e.g. dry cleaning, air travel, legal.

*also, rent is a payment for housing services.

But for GDP, when you bought a house, is considered investment.

4 0
3 years ago
Distribution Corporation collects 35% of a month's sales in the month of sale, 45% in the month following sale, and 20% in the s
Alisiya [41]

Answer:

B. $183,000

Explanation:

Calculation to determine The amount of cash that will be collected in July is budgeted to be

Budgeted collection in July = July sales (190,000*35%) + June sales (210,000*45%) + May sales (110,000*20%)

Budgeted collection in July =$66,500 +$94,500 + $22,000

Budgeted collection in July=$183,000

Therefore The amount of cash that will be collected in July is budgeted to be $183,000

3 0
3 years ago
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