1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Lady bird [3.3K]
3 years ago
15

To appeal to a new target market, a coffee manufacturer changed the product's package design, reformulated the coffee, began adv

ertising price discounts in magazines, and started distributing samples of the new product at coffee shops. In this scenario, the coffee manufacturer changed the _____ in order to boost sales.
Business
1 answer:
Artemon [7]3 years ago
4 0

Answer:

<u>Marketing mix</u>

Explanation:

Marketing mix refers to that blend of marketing factors and aspects so as to accomplish marketing goals, which is inducing customers to purchase the products coupled with customer satisfaction.

The four essential P's of marketing mix i.e essential marketing factors are, Product, price, place and promotion.

Product refers to a bundle of utilities, price being the consideration charged for the product, place refers to the markets where product is made available and promotion refers to modes of promotion such as sales promotion, advertising and publicity and other forms.

In the given case, the coffee maker serves a new target market (place), with changed product, packaging design and coffee itself (product), employing advertising price discounts and distributing new product samples at coffee shops (price and promotion).

Thus, in short , the manufacturer changed the marketing mix for his product i.e coffee.

You might be interested in
Over a five-year span, the ABC Co. reduced the amount of labor it hired. At the same time, the marginal productivity of labor in
tankabanditka [31]

Answer: D. All of the above

Explanation: The three options listed could explain why the productivity of labor increased with a reduction in the quantity of labor hired. The law of diminishing returns states that as more and more inputs of production are added, a time comes in when additional inputs causes no corresponding increase in productivity. At points like this a reduction in the input added would restore productivity.

Reducing the amount of labor obviously is a labour saving technical change. Changes in organizational innovation can also result in changes in productivity.

5 0
3 years ago
The search for and utilization of the best methods used by competitors and non-competitors that lead to superior performance is
eimsori [14]

Answer:

Bench-marking

Explanation:

Benchmarking is the process that works for comparing the products, services, etc by the other companies who are dealing with the same type of business that refers to the best in the industry or performing superior performance.

It could be done either by the cost, quality, time, quantity, etc

The aim of doing this process is to gain the competitive advantage so that they get to know their strength, weakness, opportunities, and threats

7 0
3 years ago
What’s a commercial bank most likely going to do with your money when you deposit it?
sasho [114]

Answer:

keep it in-store and safe until you take some out and if it's there for a while ( like after a year or 2) they could take out a dollar each week or 5 dollars a month for the space you're taking up

8 0
3 years ago
Along a straight line downward sloping demand curve, elasticity is Constant but its value cannot be determined without measureme
N76 [4]

<u>Answer:</u>

<em>(A) Constant and equal to an absolute value of one</em>

<em></em>

<u>Explanation:</u>

The elasticity is diverse at each point on a demand curve with a consistent slope. The reason is that the "slope and elasticity" are various ideas. Incline estimates the steepness or evenness of a line as far as the estimation units for cost and amount. Elasticity determines the general reaction of the number of changes in price. Elasticity is diverse for each section on the interest bend. Although the slant is steady for this straight-line request bend, Elasticity is NOT.

4 0
3 years ago
Miracle Clean's variable costs are $3.00 per bottle and Fixed Expenses are $350,000 per year. The company currently sells 150,00
DerKrebs [107]

Answer:

131,250= number of units

Explanation:

Giving the following information:

<u>We need to calculate the number of units to be sold to maintain a profit of $175,000.</u>

Unitary variable cost= $3

Fixed expenses= $350,000

Selling price= $7

Net income= total contribution margin - fixed cost

175,000= number of units*(7 - 3) - 350,000

525,000 = number of units*4

525,000 / 4= number of units

131,250= number of units

7 0
3 years ago
Other questions:
  • The blood alcohol level goes down after the body begins to _______________________ alcohol from the system, a very slow process
    12·2 answers
  • Financial Crisis Suppose that banks are less able to raise funds and so lend less. Consequently, because people and households a
    14·1 answer
  • The ""simple ranking"" method for evaluating RFPs assigns an additional value to the rating scale to take into account the relat
    7·1 answer
  • PRICE/EARNINGS RATIO A company has an EPS of $2.40, a book value per share of $21.84, and a market/book ratio of 2.73. What is i
    7·1 answer
  • How much would $500 invested at 8% interest compounded continuously be worth after 3 years? round your answer to the nearest cen
    15·1 answer
  • It has been said that Earned Value Management (EVM) came about because the Federal Government often used "Cost-plus" contractors
    9·1 answer
  • Maria, a certified financial planner, must also be a licensed attorney to be appointed Trustee of a bankruptcy estate. A. True B
    6·1 answer
  • The top management of Clear Chemical Inc. creates a strategic plan to enter new product markets within a period of five years. T
    13·1 answer
  • Michael works as a sales representative for an oilfield supply business in West Texas. He sells highly technical safety equipmen
    13·1 answer
  • ______ across boundaries occurs even beyond the boundaries of the organization to include customers.
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!