All categories

3 years ago

When considering marketing's place in the economy, what is the most important role the marketing function plays?

Business

1 answer:

poizon [28]3 years ago

5 0

Answer:

B. Creating value for customers.

Explanation:

Marketing is all about building values for customers. Its about creating customer relationships which are profit generating. Any company or brand has a value proposition. It is the set of benefits the company promises to deliver to the consumer to satisfy his/her needs. Thus marketing is the bridge which connects the brand with the customers perceived value of the brand. It makes sure the customer pledges loyalty to the brand, by delivering on its promises on the value proposition. Thus, the most important role that marketing plays in the economy is Creating Value for Customers.

You might be interested in

The chefs at Lorifusion, a continental restaurant, are given the freedom to try out new ways of presenting their dishes. This he

REY [17]

Answer:

The answer is: A) A creative work environment

Explanation:

Creative working environments usually enable employees to spend time creating different products, being unpredictable, testing different ideas, making mistakes, and innovating.

It's not easy for management to create such working environments, specially when innovation is not linear, is unpredictable and may be inefficient sometimes. But at the long run, innovative companies will tend to dominate their markets.

7 0

3 years ago

Tony Manufacturing produces a single product that sells for $80. Variable costs per unit equal $50. The company expects total

cestrela7 [59]

Answer:

The correct option is (A)

Explanation:

Given:

Projected sales for next month = $2,800 units

Selling price = $80

Total sales in dollars = 2800×80 = $224,000

Total variable costs = 2800×50 = $140,000

Fixed cost = $82,000

Operating income = Total sales - total variable cost - fixed cost

= 224,000 - 140,000 - 82,000

= $2,000

If selling price is reduced by 14% that is $68.8 which is (80×0.86) in anticipation of increase in sales by 14% that is 3192 units that is (2800×1.14) , then change in operating income is calculated below:

Total sales in dollars = 3192×68.8 = $219,610 (rounded)

Total variable costs = 3192×50 = $159,600

Fixed cost = $82,000

Operating income = Total sales - total variable cost - fixed cost

= 219,610 - 159,600 - 82,000

= -$21990.4

It can be observed that operating income reduced by $23,990 that is (2000 - (-21,990)) if selling price is decreased by 14%.

6 0

3 years ago

What are some types of graphics you can add to a Word document?

zavuch27 [327]

You can add in shapes or change the color of the paper to like a lined piece of paper, also you can add pictures

7 0

3 years ago

Bayest Manufacturing Corporation uses a predetermined overhead rate based on direct labor-hours to apply manufacturing overhead

maks197457 [2]

Answer:

Applied overhead: 387,750

underapplied by 74,250

Explanation:

$\frac{Cost\: Of \:Manufacturing \:Overhead}{Cost \:Driver}= Overhead \:Rate$

to get the predetermined overhead rate we will distribute the expected cost along a cost driver. In this case, labor hours.

403,260 / 61,100 = 6.6

Then, we apply this rate to the actual labor hours for the period:

58,750 x 6.6 = 387,750

This will be the applied overhead for the period.

The we compare with the actual overhead:

387,750 - 462,000 = (74,250)

As the actual cost were higher the overhead was underpapplied.

6 0

3 years ago

Juanita has noticed that the price of bagels has gone up. Because of this, she has decided to buy a less expensive yogurt every

Monica [59]

I would say c, substitution effect as she is substituting a more expensive yogurt for a less expensive yogurt.

7 0

3 years ago