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larisa [96]
3 years ago
13

When considering marketing's place in the economy, what is the most important role the marketing function plays?

Business
1 answer:
poizon [28]3 years ago
5 0

Answer:

B. Creating value for customers.

Explanation:

Marketing is all about building values for customers. Its about creating customer relationships which are profit generating.  Any company or brand has a value proposition. It is the set of benefits the company promises to deliver to the consumer to satisfy his/her needs.  Thus marketing is the bridge which connects the brand with the customers perceived value of the brand.  It makes sure the customer pledges loyalty to the brand, by delivering on its promises on the value proposition.  Thus, the most important role that marketing plays in the economy is Creating Value for Customers.

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What is the best scam ever in Business
mixas84 [53]

Like toys r us it failed because they always had low costs and low profits from their toys.

6 0
2 years ago
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During the last decade, there was an increase in sales in cds, dvds, pen drives, and portable hard discs, as people sought to re
kipiarov [429]
During the last decade, there was an increase in sales in cds, dvds, pen drives, and portable hard discs, as people sought to replace their obsolete floppy discs. in terms of the technology cycle, this is an example of <span>DISCONTINUOUS CHANGE.</span>
4 0
2 years ago
On June 1, Year 1 Oxian Corp. receives $24,000 from a customer for work to be performed evenly over the next 2 years. What is th
pav-90 [236]

Answer:

$7,000 is the amount of revenue in year 1

Explanation:

The amount received from the customer is $24,000,which is payment for work to be performed over 24-month period i.e 2 years

In year 1,the work would be performed from June -December,hence  7-month worth of revenue should be recognized in year 1 as follows

revenue recognition in year=$24,000*7/24=$7,000

The amount of revenue attributable to year 1 on the income statement is $7,000

7 0
3 years ago
Assume that you have the following decision-making options: (1) make the decision on your own with available information, (2) co
raketka [301]

Answer:

(2) consult others before making a decision.

Before I make a recommendation, I will consult my team members.  Individually, some may have new ideas and modifications which we can incorporate into the project to even beat the competition and cause management to continue supporting the project.

Explanation:

Even though our competitor's "product appears to utilize radical new design principles that expand the functionality of the product," we can still modify our product.  This will not only incorporate the features of our competitor's product, but also further introduce new features that will emanate from the challenge from competition.

This is where the SCRUM framework becomes important.  This framework for project management emphasizes teamwork, accountability, and iterative progress toward a well-defined goal, while allowing for tweaks.

Developing this project based on this framework must have made it possible for us to receive the report from the marketing department in the first place.  The principles of Scrum are Openness, Respect, Courage, Commitment, and Focus.  So, the best we can do will be to prioritize, come up with new improvement ideas, and convince top management not to cancel the project.

3 0
3 years ago
Gwen deposits $5,000 with Home Bank on July 1, 2018. Home Bank promises to repay Gwen the $5,000 plus 1 percent annual interest
Allisa [31]

Answer:

certificate of deposit

Explanation:

A certificate of deposit (CD) is a financial instrument sold by banks

The bank gives this CD to Gwen. She cannot withdraw the cash until July 1, 2023

The certificate of deposit are risk-free investment. The difference with savings account is that a certificate of deposit has a fixed term and fixed interest rate and it is create with the idea of holding the title until maturity. Not doing so, may inccur in penalties so a portion of the interest will be negate.

As this is a financial instrument, the bank issued a title to the investor to recognize his investment.

7 0
3 years ago
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