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The strength of bargaining power forces depends on the availability of substitutes and <span>the relative size of the firm </span>compared to the size of suppliers or customers.
Answer:
TRUE
Explanation:
It is given that both Starbucks coffee as well as Dunkin Donuts coffee are both perfect for me. They taste same and the quality of the coffee in both are same. The price of Starbucks coffee is more than the coffee in Dunkin Donuts. As a customer I would prefer the lower cost item i.e. the Dunkin Donuts coffee.
After the pandemic, the price of the Starbucks coffee have increased. But my utility of purchasing coffee from Dunkin Donuts is not changed as the price of the Dunkin Donuts coffee is still the lowest between the two. So I will continue buying coffee from Dunkin Donuts like before. Thus my utility remains unchanged.
<span>During
the introduction stage of the product life cycle, promotional
expenditures are made to stimulate consumer desire for an entire product
class rather than for a specific brand. The consumer desire that is
stimulated is referred to as primary demand.
</span>Primary demand is the desire for a product class rather than for a specific brand.During the growth stage
of the product life cycle, promotional expenditures are made to
stimulate consumer desire for a specific brand due to increased
competition. The consumer desire that is stimulated is referred to as selective demand.<span>Selective demand is the preference for a specific brand.</span>
Either A or C would be right, because it couldn't be a decrease of the equity.
