Question

In 2017, a marketing manager for new balance's minimus golf shoe needs to forecast sales through 2019. she begins with the known totals for 2016 and adjusts for positive factors like acceptance of new high-tech designs and great publicity, and for negative factors like the stagnant economy and predicted moves by the competition. this type of forecast is referred to as

Answer 1

This type of marketing forecast is known in the industry as "Lost horse forecasting", and is used to evaluate what the predicted revenues will be, and whether or not act on this