Answer: Alternative evaluation.
Explanation:
Alternative Evaluation is the phase of the purchaser decision process where the consumer makes use of the information gotten from the information search to assess other brands in the category of the product.
For example, if a consumer is assessing a group of television and he or she has identified three attributes like price, performance and design. The consumer will assess each brand and make decision based on his or her assessment.
Solution :
According to the theory of demand and supply, the equilibrium price and the quantity is established where both the demand and supply curves intersect.
From the graph, we can see that the point of equilibrium is at the intersection of D and S.
At this point, mathematically, D = S. In order to determine the price and quantity which exists at this point, we need to equate the demand as well as supply functions to calculate the equilibrium values.
∵ D is equal to S, we have



Now substituting this value of the equilibrium price in to any of the functions, we get the equilibrium quantity at this price.




This is the equilibrium quantity. At this point, equilibrium price as well as the quantity is the same. Let the price of the golf club increases from $120 to $140. So substituting the value to the function above to determine the new quantity.

= 100
Therefore, when the demanded quantity decreases from 120 thousand clubs to 100 thousand clubs. This increases the price and decreases the quantity as the supply curve moved to the left. The demand remains constant.
For amounts over 35,000 units, in house option A is cheaper.
Find the break even quantity (aka make the equations equal) of the outside vendor compared to each in-house option.
Vendor vs in house option A:
10x = 175,000 + 5x (subtract 5x from both sides)
5x = 175,000 (divide by 5)
x = 35,000 units
vendor is cheaper than option A up to 35,000 units
Vendor vs. in-house option B
10x = 190,000 + 4x (subtract 4x from both sides)
6x = 190,000 (divide by 6)
x = 31,667 (rounded to nearest unit)
vendor is cheaper than option B up to 31,667 units
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Product positioning is the process of deciding and communicating how you want your market to think and feel about your product