Question

________ typically includes information on the customers served, why the company exists, what the company does, the value received by the customers, and the technology used.
A. Vision
B. Balanced scorecard
C. Mission
D. Code of conduct

Answer 1

Answer:

C. Mission

Explanation:

The Mission of a company states its reason to exist, what is does, how it provides or adds value to the markets, and what methods are used to produce the goods and/or services that the company offers.

The Mission is very important for a company because it is the general guideline that leads the organization in its daily operations. This is why the responsability of carrying out the mission falls under the CEO, the maximum administrative authority in a firm.