Question

. ________ refers to a marketing strategy in which the firm develops both the product and its marketing to evoke a distinct impression in the customer's mind, emphasizing differences from competitors' offerings. Question 3 options: d. Adaptation b. Standardization of processes c. Diversifying markets a. Positioning

Answer 1

Answer:

D. Positioning.

Explanation:

Positioning is a market strategy that tries to create a product with similar features to that of its competitors and tries to drive the image through marketing.



This ịs a very powerful marketing concept because it builds a product's reputation and makes it distinguishable from the products of other competitors. This is done to try to occupy the mind of its intended customers and get them to see the difference between their product and that of rival companies. This type of advertising has become very common.