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zepelin [54]
3 years ago
7

. ________ refers to a marketing strategy in which the firm develops both the product and its marketing to evoke a distinct impr

ession in the customer's mind, emphasizing differences from competitors' offerings. Question 3 options: d. Adaptation b. Standardization of processes c. Diversifying markets a. Positioning
Business
1 answer:
777dan777 [17]3 years ago
5 0

Answer:

D. Positioning.

Explanation:

Positioning is a market strategy that tries to create a product with similar features to that of its competitors and tries to drive the image through marketing.



This ịs a very powerful marketing concept because it builds a product's reputation and makes it distinguishable from the products of other competitors. This is done to try to occupy the mind of its intended customers and get them to see the difference between their product and that of rival companies. This type of advertising has become very common.

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According to the Huff Gravity Model, the two factors which attract consumers to a store location are: travel time for customer t
azamat

Answer:

The correct answer would be option B, The attractiveness of the store's location and the time it takes to travel to the store.

Explanation:

According to the Huff Gravity Model, The two factors which attract customers to a store location are the attractiveness of that store's location and the time it takes to travel to the store.

This means that according to the Huff theory, people will likely to purchase from a store which is present at a more attractive location and also the time taken to reach at that specific store is less. For example, I myself prefer going to Lulu Hypermarket over Panda Hypermarket because of the difference in the location of both the stores and also Lulu Hypermarket is more near to me than Panda Hypermarket. The location of Lulu is more attractive.  

5 0
2 years ago
Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the
enyata [817]

Answer:

The correct answer is a. Rational decision-making perspective.

Explanation:

The rational model pursues the constitution of a process of choice among alternatives to maximize the benefits of the organization. It includes a broad definition of the problem, an exhaustive collection and analysis of the data, as well as a careful evaluation of the alternatives. Andreu, in the year (2001), affirms that the criteria for evaluating alternatives are well known and assumes that the generation and exchange of information between individuals is objective and precise. Therefore, the rational decision-making model is based on 3 explicit assumptions:

- All available information related to the alternatives has been obtained.

- These alternatives can be classified according to explicit criteria.

- The selected alternative provides the maximum possible profit for the organization (or for decision makers).

3 0
2 years ago
The purpose of preparing a direct materials budget is to ________. multiple choice 1 allocate the cost of raw materials to produ
Eduardwww [97]

Answer:

1. estimate the quantity of raw materials to be purchased.

2. ending raw materials inventory for the last period.

Explanation:

A budget is a financial plan used for the estimation of revenue and expenditures of an individual, organization or government for a specified period of time, often one year. Budgets are usually compiled, analyzed and re-evaluated on periodic basis.

The first step of the budgeting process is to prepare a list of each type of income and expense that will be part of the budget.

The final step by the management of an organization in the financial decision making process is making necessary adjustments to the budget.

The benefits of having a budget is that it aids in setting goals, earmarking revenues and resources, measuring outcomes and planning against contingencies.

1. The purpose of preparing a direct materials budget is to estimate the quantity of raw materials to be purchased. This includes the raw materials that would be used for the manufacturing of finished goods.

2. In a direct materials budget, the desired ending raw materials inventory for the year is equal to the ending raw materials inventory for the last period.

3 0
2 years ago
Clarence lives in Maine, which has a sales tax of 5%. He just bought a digital camera whose full price was $725, but after sendi
Doss [256]

Answer:

=$600

Explanation:

Full price refers to the highest amount payable, or the total amount to be paid. Clarence must have paid the full paid which was $725.

A rebate is promotions discount given by the manufacturer. It is enjoyed by way of claiming after purchase.  By filling the rebate forms , Clarence was claiming the discount entitled to her. She got a check of $125.

Her final expenditure on the camera  was $725- $125= $600

=$600

4 0
3 years ago
Kim, chris, and beth are all partners in a cosmetics firm. kim is leaving the partnership and wants to sell her shares of the bu
Goryan [66]
The answer for your question is B
3 0
3 years ago
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