Question

Segmenting the toothpaste market by factors such as cavity prevention, whitening, fresh breath, flavor, enamel strengthening is an example of:

Answer 1

The answer is benefit segmentation. It gives the details of product features that the costumers will get. Also, it lets them see the advantages they would get upon on using it.

Benefit segmentation is done to attract potential customers who wanted to gain services and quality output.