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MrRissso [65]
3 years ago
15

QUICKEST AND BEST ANSWER GETS A FOLLOW AND BRAINLIEST

Business
1 answer:
Bumek [7]3 years ago
8 0
Back in 2015, McDonald’s was struggling. In Europe, sales were down 1.4% across the previous 6 years; 3.3% down in the US and almost 10% down across Africa and the Middle East. There were a myriad of challenges to overcome. Rising expectations of customer experience, new standards of convenience, weak in-store technology, a sprawling menu, a PR-bruised brand and questionable ingredients to name but a few.

McDonald’s are the original fast-food innovators; creating a level of standardisation that is quite frankly, remarkable. Buy a Big Mac in Beijing and it’ll taste the same as in Stratford-Upon Avon.

So when you’ve optimised product delivery, supply chain and flavour experience to such an incredible degree — how do you increase bottom line growth? It’s not going to come from making the Big Mac cheaper to produce — you’ve already turned those stones over (multiple times).

The answer of course, is to drive purchase frequency and increase margins through new products.
Numerous studies have shown that no matter what options are available, people tend to stick with the default options and choices they’ve made habitually. This is even more true when someone faces a broad selection of choices. We try to mitigate the risk of buyers remorse by sticking with the choices we know are ‘safe’.

McDonald’s has a uniquely pervasive presence in modern life with many of us having developed a pattern of ordering behaviour over the course of our lives (from Happy Meals to hangover cures). This creates a unique, and less cited, challenge for McDonald’s’ reinvention: how do you break people out of the default buying behaviours they’ve developed over decades?


In its simplest sense, the new format is designed to improve customer experience, which will in turn drive frequency and a shift in buying behaviour (for some) towards higher margin items. The most important shift in buying patterns is to drive reappraisal of the Signature range to make sure they maximise potential spend from those customers who can afford, and want, a more premium experience.
I hope this was helpful
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Answer:

marketing information system​ (MIS)

Explanation:

There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.

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2 years ago
Jack Wills owns a commercial nursery. Jack has more business than he wants, in fact, he is presently turning away exciting new b
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A) business aptitude

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E. Managerial capacity

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Managerial capacity has to do with the ability or capacity for an individual to manage a business. Managerial capacity problem has to do with those problems that occurs when growth in an organization is limited by the manager's capacity. The managerial capacity is attributed to personnel, expertise, intellectual and so on. Insufficient managerial capacity leads to loss business opportunities like in this case we have here. Because of his inability to take in more worker, he's losing more businesses.

6 0
3 years ago
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One major negative effect of globalization has been:
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Answer:

A. environmental damage due to increased production.

Explanation:

Globalization can be defined as the strategic process which involves the integration of various markets across the world to form a large global marketplace.

Basically, globalization makes it possible for various organizations to produce goods and services that is used by consumers across the world.

Hence, one of the major advantages of globalization is that, it has ensured or made it possible such that economic and environmental conditions in different countries of the world are related and linked with the intention of generating revenue and profits while providing goods and services to meet the demands or requirements of various consumers across the world.

However, one major negative effect of globalization has been environmental damage or pollution due to increased production by various companies across the world.

Pollution can be defined as the physical degradation or contamination of the environment through an emission of harmful, poisonous and toxic chemical substances.

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3 years ago
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Market failure occurs when market forces fails to allocate goods and services efficiently.

The government usually intervenes to correct market failure.

Externalities usually lead to market failure.

Positive externality is when the benefits of economic activities to third parties exceeds its cost. Research and development usually yield postive externality.

Goods that yield postive externality are usually underproduced. Government can intervene by giving subsidies and grants which encourages production.

A negative externality is when the cost of economic activities to third parties exceeds the benefit. Pollution is an example of negative externality. Goods that yield negative externality are usually overproduced. Government can intervene by taxing companies producing negative externality. This would increase the cost of production and discourage production.

I hope my answer helps you

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