Answer:
Knowledge workers
Explanation:
Business intelligence (BI) refers to the application and practice of collecting and analyzing multi sources (such as suppliers, customers, partners) of information in-other to make better business decisions.
A knowledge worker is one that uses business intelligence with personal experience to make strategic business decisions valuable to the company.
Answer: The correct option is C.
Explanation: From the scenario given above, we can see that Thomas has not shown any intention to replace the expensive team members, the only option in this case would then be to properly utilize their expertise to the advantage of the company.
In order to do this therefore, a SWOT analysis would need to be carried out and utilized in gaining an edge over the competition.
In this case, Thomas would make sure that the expertise of all his team members are brought to bare, the company would analyze the competition to see where it is lacking in customer satisfaction, and then try to gain the upper hand by including features in their product that the competition does not have in theirs.
This strategy will help in achieving a competitive advantage.
Answer: whether customers of the product would switch to other substitute products marketed by the same firm.
Explanation:
Customers regular move from one good to another or from one good to it's substitutes in a process called Customer Migration.
There are various reasons for this such as affordability, change in technology, trends and the like.
When a company contemplates ending a product line and decides to study customer migration patterns, they are checking to see what the customer will switch to when the product is deleted. If they make substitutes to the product to be deleted, they will be checking to see if the customers will switch to these substitutes if the product line is ended.
Answer: See explanation
Explanation:
According to James Grunig, professor emeritus of public relations at the University of Maryland, the five possible objectives for a communicator are:
• Message Exposure - This refers to situation when the intended people get exposed to the message that is being shared. Here, materials are provided to the mass media by the PR personel.
• Accurate dissemination of message - Messages must be passed across and communicated as clearly as possible without giving out false information or witholding back some information which is vital for the accuracy of the information delivered.
• Acceptance of the message - The message passed must be accepted by the person that's being addressed.
• Attitude change - There must be an attitude change after the message has been delivered as these shows acceptance and products should be purchased.
• Change in overt behavior - Overt behavior is openly seen and hence, there will be change in overt behavior and the goods will be purchased.
Answer:
The answer is: D) product user
Explanation:
Product user segmentation refers to the marketing practice of dividing potential customers into segments based on the characteristics they might share, for example: shared behavior, workplace, leisure activities, hobbies, etc.
Usually the better you know your customers, the better you can divide them into segments, although one single customer may apply to all of them.
