Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place the

Question

3 years ago

15

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place the

ir cards in pack-and-ship stores where the customer can mail a card on the spur of the moment or in carwashes where customers are waiting and can have something amusing to read. This would be an example of which type of distribution?
A. a strategic channel alliance
B. multichannel distribution
C. parallel distribution
D.dual distribution
E. restricted distribution

Business

1 answer:

Rom4ik [11] · Answer 1 · 2022-03-15T23:14:27+03:00

Answer: (D) Dual distribution

Explanation:

The dual distribution is one of the type of marketing system strategy widely used in an organization when the manufacturer using the two method simultaneously for getting the products and the services to the users.

The dual distribution is sometimes also known as the multi-channel distribution. The following are some examples of the dual distribution channel are:

Wholesaler
Internet direct
Team of sales

Therefore, Option (D) is correct.