Answer:
1- Health
2- Essential
3- Warm feelings and reader benefits.
Explanation:
Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to <u>health</u><u>.</u> Emotional appeals are appropriate when a product is, for example,<u> essential</u> . Whether using rational or emotional appeals, remember to translate cold facts into <u>warm feelings and reader benefits</u>.
For an effective marketing message, it is necessary that rational, emotional or double appeals are correctly directed to the rational and irrational thoughts that the products arouse in the consumer.
For a health product, there must be a rational appeal, as the information contained in the sales message must be real, detailed and secure.
For an essential product, it is important that there is an emotional appeal to create feelings and expectations in the customer that make him want to obtain such a product.
Whether using rational or emotional appeals, remember to translate cold facts into warm feelings and reader benefits.
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<span>This is the principal-agent problem. This occurs when an individual is able to make decisions or choices that impact others at the company or in fact the company as a whole.</span>
Answer: 1 unit of X and 2 units of Y
Explanation: Total utility is the complete satisfaction you get from maximising usage of a quantity of a good or service. However another element also needs to be considered, and that is marginal utility. Marginal utility is the satisfaction you get from consuming an additional quantity of a good or service.
Both these factors are important as they determine how much of each product the consumer should buy. To maximise total utility, the consumer must use the full $10 income. But the question still stands as to which combination of products should the consumer purchase.
To make it fair the consumer should start by purchasing one of X and one of Y, and keep taking one of each (starting with X) to keep it fair. However after taking one of X, worth $2, and one of Y, worth $4, there is only $4 left. That means that if the consumer then takes one of X there will be $2 left, disallowing the consumer to afford X, and thus making the purchases unfair. Therefore in terms of meeting the marginal utlility, it is better to then swop to purchasing Y with the remaining $4, and maximising the consumer's total utility.
<u>Answer: </u>
Benefits are amplified at a point where the minor income efficiency (MRP) is equivalent to the expense of employing a security watch. In this way, a benefit expanding firm will enlist as long as the MRP is more noteworthy than the wages or the expense of recruiting a security monitor.
On the off chance that I need to amplify benefit, at that point I won't enlist the security monitor at a compensation pace of $20 in light of the fact that the expense of recruiting is more noteworthy than the expansion to the complete income or MRP, which is equivalent to $15 (expecting that the security watchman will kill shoplifting).
The above examination shows that a security watchman will be paid a compensation rate for every hour, which is equivalent to the sum spared every hour by the security monitor for wiping out the normal shoplifting every hour.
The sum spared is an expansion to the all out income, and no benefit boosting firm would pay a compensation rate higher than the augmentations to the complete income.
