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I believe the answer is: Avoid influencing the audience and able to present the facts without bias.
The main duty of journalist is to present truth/facts and let the audience form our own opinion regarding the issues. If this standard does not exist, journalist would cherry pick to only present a certain news while put the other in the dark in order to steer public's opinion.
Answer: When the dentist was drilling my tooth, he didn't give me enough novacaine. I felt the pain, and I <u>winced.</u>