Question

Several years ago, the paradise surf shop was the only surf-gear store catering to women. it carried everything the serious female surfer needed to ride the waves. in terms of its merchandise assortment, it had a ________ assortment.

Answer 1

In terms of its merchandise assortment, it had a narrow and deep assortment. Retailer can differentiate itself through its merchandise mix, Issues such as what merchandise to purchase and in what quantity, are of strategic significance to every retailer, especially for the multi-store retail chains of today.