If you want to be a critical media consumer, you must be aware of all of those things. These factors are very important during the production process in different types of media. They are inter-related, that means they work together to give us, the audience, a determinate product. It's important to have in mind that different interests shape what we consume.
The agenda is the underlying plan: What is going to be done? What are we gonna focus? These objectives are very related to the source of the money, if the financier wants a determinate way of doing things, he will be very influential. Usually the source of the money are related with different organizations which seem their interests affected.
Taking into consideration all this factors you will have a more objective way of consuming media.
‘The Last Lecture’, this book written by Randy Pausch will be read by generations to come.
It is a story of Randy Pausch himself who was a professor at an University in Pittsburgh.
In that university there’s a kind of tradition where professors of that University are told to give a lecture and assume it as if it is the Last lecture of their life. But for Randy, he didn’t even need to assume this, because it was certainly the Last lecture of his life because he was suffering from terminal cancer and he didn’t had much time left.
So in a way the organization purpose of Last lecture supported Pausch’s purpose for delivering the lecture, where he gave some of the best life adivces and words of wisdom from his life experience.