If you want to be a critical media consumer, you must be aware of all of those things. These factors are very important during the production process in different types of media. They are inter-related, that means they work together to give us, the audience, a determinate product. It's important to have in mind that different interests shape what we consume.
The agenda is the underlying plan: What is going to be done? What are we gonna focus? These objectives are very related to the source of the money, if the financier wants a determinate way of doing things, he will be very influential. Usually the source of the money are related with different organizations which seem their interests affected.
Taking into consideration all this factors you will have a more objective way of consuming media.
